Rasmussen Reports Launches New State News Initiative
New “State Portfolio” Is One-Stop Online Source for Polling and Local News
March 23, 2010—Asbury Park, NJ – Rasmussen Reports, LLC, an electronic media company specializing in public opinion polling, unveils its latest information initiative, the State Portfolio, online today. The newest feature of RasmussenReports.com, the country’s most-visited public opinion polling site, the State Portfolio provides a new level of information to readers including regularly updated state polls, local breaking news and a Media Meter that tracks media sentiment about high-profile figures.
“The State Portfolio is one of several Web site enhancements happening this year geared toward enhancing our readers’ experience,” says company President and CEO Scott Rasmussen. “We recognize that people don’t care about polls so much as the topics we poll about. These State Portfolio pages enable us to supplement our polling data with a variety of different types of information and to package it in a way that’s concise and relevant to state and local issues.”
Each Portfolio page will feature an array of information about a state that will build on the wealth of political race and topical issues Rasmussen regularly polls about. The page even features the local weather. Among the special features: news stories generated by Rasmussen and outlets like the Associated Press; Twitter feeds; commentary, and the newly-developed Rasmussen Media Meter, which tracks the tone and volume of media coverage about major state politicians and other high-profile individuals and groups. Of course, there will be plenty of polling information, from Rasmussen as well as other sources.
“We’ll be increasing the frequency of our political and lifestyle polling to meet the needs of our State Portfolio readers,” Rasmussen said. “As our company slogan says, If It’s In The News, It’s In Our Polls. And now all you need to know about the latest state trends is in one easy-to-bookmark place.”
Rasmussen is currently featuring four states in the Portfolio: California, Florida, New York and Texas. The company plans to expand to coverage of all 50 states by the end of 2010.
Other future RasmussenReports.com projects include additional Media Meter widgets, an enhanced Premium Service subscriber site and a redesigned homepage.
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About Rasmussen Reports, LLC
Rasmussen Reports, LLC is an independent electronic media company specializing in the collection, publication and distribution of public opinion polling information. RasmussenReports.com is the most-visited public opinion site in the country, providing daily measures of consumer and investor confidence and a daily Presidential Approval Index, plus in-depth polling data on politics, business, breaking news events and lifestyle trends. The site also regularly includes commentary from some of the top political analysts in the country. As the site evolves, new features are being added, including the newly-launched Media Meter, tracking press sentiment about high profile personalities and organizations, and the State Portfolio pages, soon to be a must-read resource for local news and political race information. Rasmussen Reports' Premium Service offers subscribers the deepest insight into poll numbers. Rasmussen data is cited in virtually every major print, broadcast and online news outlet across the country and may be found on Twitter and Facebook. An independent pollster for more than a decade, Scott Rasmussen, president and CEO of Rasmussen Reports, is a broadcast veteran and author of the acclaimed book, In Search of Self-Governance .
Press Contact:
Debra Falk
Rasmussen Reports
732-776-9777 x203
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Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
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