Taking A Closer Look at Black Friday's Sales
Although one-in-three expected to take advantage of Black Friday sales deals last week, slightly fewer actually ended up braving the holiday shopping crowds. A lot also say they ended up buying things mostly for themselves instead of holiday gifts.
Twenty-two percent (22%) of American Adults say they went shopping on Black Friday, according to the latest Rasmussen Reports national telephone survey. (To see survey question wording, click here.)
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The survey of 1,000 Adults nationwide was conducted on November 30-December 1, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.