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Questions - Toy Safety - December 20-21, 2014

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Survey of 1,000 American Adults
Conducted December 20-21, 2014 by Rasmussen Reports
  Total Gender Age <40> Race Party Married Children at Home Income Investor Employment Have you started your holiday gift shopping yet? Have you finished your holiday gift shopping yet? This holiday season, you will spend: You got most people on your gift list... When you run into someone you know at this time of year, are you more likely to wish them... How concerned are you about the safety of most toys that are being sold this holiday season? Have you or anyone in your family ever bought a toy that was recalled for safety reasons? Does the government do a good job of regulating the safety of toys sold in America? Who should be most responsible for ensuring that the toys children play with are safe?
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Yes No Gov't Entrepreneur Prvt. Co. Retired Other Yes No Not sure Yes No Not sure More money than last year Less money than last year About the same amount Not sure Something you think they’ll really like Just what you could find Not sure Merry Christmas Happy Holiday Not sure Very concerned Somewhat concerned Not very concerned Not at all concerned Not sure Yes No Not sure Yes No Not sure The government Toy manufacturers Stores that sell toys Parents Not sure
How concerned are you about the safety of most toys that are being sold this holiday season? Very concerned 14% 14% 15% 9% 15% 23% 14% 13% 8% 17% 11% 23% 21% 12% 18% 13% 16% 13% 13% 15% 29% 15% 8% 6% 5% 18% 8% 20% 11% 19% 8% 19% 22% 13% 21% 1% 14% 15% 3% 13% 18% 9% 20% 12% 16% 25% 15% 12% 11% 100% 0% 0% 0% 0% 26% 12% 12% 13% 28% 8% 29% 16% 5% 8% 19%
Somewhat concerned 23% 18% 27% 18% 25% 27% 6% 20% 25% 28% 21% 24% 25% 22% 25% 21% 25% 20% 26% 21% 24% 24% 20% 24% 26% 22% 21% 25% 26% 18% 15% 34% 25% 22% 26% 23% 21% 24% 15% 22% 23% 21% 34% 22% 25% 21% 23% 23% 15% 0% 100% 0% 0% 0% 37% 20% 20% 18% 28% 24% 23% 25% 19% 21% 11%
Not very concerned 35% 37% 33% 41% 34% 27% 43% 36% 41% 32% 40% 14% 32% 36% 34% 35% 36% 34% 39% 33% 24% 31% 43% 45% 27% 31% 40% 31% 31% 35% 43% 29% 30% 38% 24% 57% 36% 33% 50% 44% 27% 42% 22% 40% 24% 25% 35% 40% 14% 0% 0% 100% 0% 0% 23% 37% 41% 42% 20% 37% 28% 35% 56% 35% 45%
Not at all concerned 25% 29% 21% 28% 24% 20% 29% 28% 23% 20% 24% 33% 21% 28% 19% 27% 21% 30% 19% 27% 20% 24% 28% 23% 37% 23% 29% 21% 31% 27% 29% 16% 18% 24% 26% 19% 24% 25% 30% 19% 28% 24% 23% 23% 32% 25% 24% 21% 48% 0% 0% 0% 100% 0% 13% 28% 21% 24% 23% 26% 15% 22% 8% 34% 17%
Not sure 3% 3% 3% 4% 3% 3% 9% 2% 2% 4% 4% 6% 1% 1% 4% 4% 2% 4% 3% 4% 2% 6% 2% 2% 5% 7% 3% 4% 0% 2% 5% 3% 4% 4% 2% 0% 4% 2% 2% 2% 4% 3% 0% 3% 2% 5% 2% 3% 12% 0% 0% 0% 0% 100% 1% 3% 6% 4% 1% 4% 4% 2% 11% 3% 9%
  Total Gender Age <40> Race Party Married Children at Home Income Investor Employment Have you started your holiday gift shopping yet? Have you finished your holiday gift shopping yet? This holiday season, you will spend: You got most people on your gift list... When you run into someone you know at this time of year, are you more likely to wish them... How concerned are you about the safety of most toys that are being sold this holiday season? Have you or anyone in your family ever bought a toy that was recalled for safety reasons? Does the government do a good job of regulating the safety of toys sold in America? Who should be most responsible for ensuring that the toys children play with are safe?
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Yes No Gov't Entrepreneur Prvt. Co. Retired Other Yes No Not sure Yes No Not sure More money than last year Less money than last year About the same amount Not sure Something you think they’ll really like Just what you could find Not sure Merry Christmas Happy Holiday Not sure Very concerned Somewhat concerned Not very concerned Not at all concerned Not sure Yes No Not sure Yes No Not sure The government Toy manufacturers Stores that sell toys Parents Not sure
Have you or anyone in your family ever bought a toy that was recalled for safety reasons? Yes 16% 16% 16% 17% 17% 10% 18% 15% 20% 15% 16% 8% 19% 17% 13% 16% 17% 13% 24% 11% 20% 10% 13% 21% 27% 12% 17% 14% 21% 18% 14% 12% 17% 16% 15% 2% 15% 16% 13% 18% 17% 13% 11% 15% 21% 12% 17% 15% 7% 28% 25% 10% 9% 6% 100% 0% 0% 15% 26% 9% 18% 14% 25% 17% 18%
No 68% 66% 71% 63% 68% 80% 68% 65% 55% 75% 68% 83% 64% 69% 75% 62% 68% 69% 59% 74% 63% 81% 70% 60% 64% 65% 71% 66% 62% 72% 66% 78% 62% 68% 70% 82% 67% 71% 53% 70% 69% 67% 69% 71% 61% 65% 68% 70% 74% 58% 61% 71% 78% 64% 0% 100% 0% 71% 60% 71% 65% 74% 39% 64% 65%
Not sure 16% 19% 13% 20% 15% 11% 14% 20% 25% 11% 16% 10% 17% 13% 12% 22% 15% 17% 18% 15% 17% 9% 16% 19% 9% 23% 11% 20% 17% 11% 19% 10% 21% 16% 15% 16% 18% 13% 34% 12% 15% 20% 20% 14% 18% 23% 16% 15% 18% 13% 14% 19% 14% 29% 0% 0% 100% 14% 14% 20% 17% 12% 36% 19% 17%
  Total Gender Age <40> Race Party Married Children at Home Income Investor Employment Have you started your holiday gift shopping yet? Have you finished your holiday gift shopping yet? This holiday season, you will spend: You got most people on your gift list... When you run into someone you know at this time of year, are you more likely to wish them... How concerned are you about the safety of most toys that are being sold this holiday season? Have you or anyone in your family ever bought a toy that was recalled for safety reasons? Does the government do a good job of regulating the safety of toys sold in America? Who should be most responsible for ensuring that the toys children play with are safe?
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Yes No Gov't Entrepreneur Prvt. Co. Retired Other Yes No Not sure Yes No Not sure More money than last year Less money than last year About the same amount Not sure Something you think they’ll really like Just what you could find Not sure Merry Christmas Happy Holiday Not sure Very concerned Somewhat concerned Not very concerned Not at all concerned Not sure Yes No Not sure Yes No Not sure The government Toy manufacturers Stores that sell toys Parents Not sure
Does the government do a good job of regulating the safety of toys sold in America? Yes 43% 47% 39% 45% 44% 33% 51% 46% 37% 39% 41% 51% 45% 42% 47% 39% 44% 41% 47% 40% 33% 44% 50% 44% 43% 34% 46% 39% 54% 40% 45% 34% 42% 45% 35% 36% 41% 46% 22% 59% 33% 47% 27% 49% 30% 30% 42% 48% 36% 37% 34% 50% 41% 48% 42% 44% 38% 100% 0% 0% 43% 40% 32% 48% 39%
No 23% 24% 23% 19% 24% 30% 14% 26% 19% 24% 22% 24% 27% 25% 21% 24% 22% 25% 19% 25% 33% 25% 18% 21% 27% 19% 21% 26% 28% 25% 18% 30% 21% 21% 30% 23% 23% 23% 42% 21% 29% 18% 9% 19% 34% 29% 25% 20% 20% 44% 29% 13% 22% 8% 39% 20% 20% 0% 100% 0% 32% 22% 32% 22% 23%
Not sure 34% 29% 39% 35% 32% 37% 35% 28% 44% 37% 38% 25% 28% 33% 32% 37% 34% 35% 34% 34% 34% 31% 32% 35% 30% 47% 33% 35% 19% 35% 37% 36% 36% 34% 35% 41% 36% 32% 36% 20% 38% 35% 64% 32% 36% 41% 34% 33% 44% 18% 37% 36% 36% 44% 20% 35% 42% 0% 0% 100% 25% 38% 36% 30% 39%
  Total Gender Age <40> Race Party Married Children at Home Income Investor Employment Have you started your holiday gift shopping yet? Have you finished your holiday gift shopping yet? This holiday season, you will spend: You got most people on your gift list... When you run into someone you know at this time of year, are you more likely to wish them... How concerned are you about the safety of most toys that are being sold this holiday season? Have you or anyone in your family ever bought a toy that was recalled for safety reasons? Does the government do a good job of regulating the safety of toys sold in America? Who should be most responsible for ensuring that the toys children play with are safe?
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Yes No Gov't Entrepreneur Prvt. Co. Retired Other Yes No Not sure Yes No Not sure More money than last year Less money than last year About the same amount Not sure Something you think they’ll really like Just what you could find Not sure Merry Christmas Happy Holiday Not sure Very concerned Somewhat concerned Not very concerned Not at all concerned Not sure Yes No Not sure Yes No Not sure The government Toy manufacturers Stores that sell toys Parents Not sure
Who should be most responsible for ensuring that the toys children play with are safe? The government 10% 10% 10% 13% 7% 10% 9% 11% 11% 9% 10% 2% 14% 5% 16% 8% 10% 10% 10% 10% 8% 9% 11% 15% 5% 8% 10% 10% 14% 8% 11% 9% 10% 10% 11% 9% 11% 10% 4% 12% 10% 7% 31% 9% 17% 9% 9% 13% 17% 20% 10% 8% 6% 13% 12% 10% 11% 10% 14% 7% 100% 0% 0% 0% 0%
Toy manufacturers 52% 44% 59% 55% 52% 43% 60% 41% 64% 58% 54% 52% 46% 48% 55% 51% 50% 55% 51% 52% 60% 53% 49% 46% 50% 49% 48% 55% 41% 55% 53% 44% 65% 52% 55% 21% 47% 57% 35% 54% 50% 53% 54% 54% 45% 51% 52% 54% 46% 58% 57% 51% 46% 40% 46% 56% 40% 49% 49% 57% 0% 100% 0% 0% 0%
Stores that sell toys 3% 6% 1% 4% 3% 3% 4% 6% 2% 1% 3% 3% 5% 3% 3% 4% 4% 3% 5% 2% 2% 3% 2% 8% 0% 6% 3% 4% 5% 2% 3% 3% 5% 3% 6% 0% 2% 4% 11% 3% 4% 2% 5% 3% 7% 3% 3% 3% 5% 1% 3% 5% 1% 12% 5% 2% 8% 3% 5% 4% 0% 0% 100% 0% 0%
Parents 32% 38% 27% 26% 33% 40% 27% 40% 23% 27% 31% 39% 31% 41% 22% 35% 35% 28% 32% 32% 26% 31% 35% 30% 45% 35% 36% 29% 39% 32% 32% 40% 15% 33% 25% 64% 37% 27% 42% 30% 34% 33% 9% 33% 29% 31% 34% 26% 30% 17% 29% 32% 45% 27% 34% 30% 39% 36% 30% 29% 0% 0% 0% 100% 0%
Not sure 3% 2% 4% 1% 4% 3% 0% 2% 0% 5% 2% 3% 4% 2% 5% 1% 2% 4% 1% 3% 4% 4% 3% 1% 0% 3% 3% 3% 1% 3% 1% 4% 6% 2% 4% 6% 2% 3% 8% 1% 3% 4% 1% 2% 3% 6% 2% 4% 3% 4% 1% 4% 2% 7% 3% 3% 3% 3% 3% 3% 0% 0% 0% 0% 100%
Survey Demographics
  Total
Adults
Gender Men 49%
Women 51%
  Total
Adults
Age 18-39 38%
40-64 43%
65+ 19%
  Total
Adults
Race White 65%
Black 10%
Other 25%
  Total
Adults
Party Republican 28%
Democrat 35%
Other 37%

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