If it's in the News, it's in our Polls. Public opinion polling since 2003.


26% Have Yet To Start Their Holiday Shopping

With less than one week left until Christmas, one-in-four Americans hasn’t started holiday gift shopping yet. But quite a few more adults have finished since last week.

The latest Rasmussen Reports national telephone survey of American Adults shows that 39% have now finished their holiday gift shopping. That's 18% more who've wrapped up their shopping since a week ago when just 21% were done.  Most (57%) still haven't finished shopping though. (To see survey question wording, click here.)

Seventy-two percent (72%) of adults have at least started their shopping, up 11 points from a week ago. Twenty-six percent (26%) still haven’t begun yet, although that’s down from 35% last week.

Women are only slightly more likely than men to have started gift shopping, but there is virtually no difference between the two in terms of who has finished at this point. Married adults are more likely to have started and finished shopping compared to unmarried adults. Those with children in the home are less likely to be finished than those who don't have children living with them.

This year’s shoppers are only slightly behind the pace last year at this time.  In a survey in late November, 47% said they generally finish their shopping early, while 40% said they tend to wait until the last minute.

(Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook

The survey of 1,000 Adults nationwide was conducted on December 16-17, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader


Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.