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21% Have Finished Their Holiday Shopping; 35% Haven't Begun Yet

One-in-five Americans have now finished their holiday shopping, but one-third of adults haven't even started.  

A new Rasmussen Reports national telephone survey finds that 21% of American Adults say they now have finished their holiday gift shopping.  That means another 10% have gotten finished in the past two weeks since only 11% were done just after Black Friday.  Seventy-six percent (76%) have not completed their shopping. (To see survey question wording, click here.)

Sixty-one percent (61%) of adults now at least have begun shopping, meaning 14% more have started since two weeks ago. Thirty-five percent (35%) still haven't begun their holiday shopping yet.

The latest findings on both questions are comparable to those found this time last year.

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The survey of 1,000 Adults nationwide was conducted on December 9-10, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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