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11% Have Finished Holiday Shopping, 49% Haven’t Started

After the much-hyped Black Friday and Cyber Monday sales, only a few more Americans say they are done with their holiday shopping compared to last week. Nearly half still haven’t even started.


The latest Rasmussen Reports national telephone survey shows that 11% of American Adults have finished their holiday shopping, up from seven percent (7%) last week and four percent (4%) in early November.  (To see survey question wording, click here.) 

Forty-nine percent (49%) of adults have not started yet, but that's down 10 points from 59% a week ago. At the beginning of last month, 73% hadn't begun their holiday shopping. Nearly has many (47%) say they have started their shopping at this point, up from 39% last week.

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