If it's in the News, it's in our Polls. Public opinion polling since 2003.


17% Have Finished Their Holiday Shopping

As Christmas nears, more Americans have completed their holiday shopping, but most still have not checked all the names off their list.

A new Rasmussen Reports telephone survey finds that 17% of Adults say they have now finished all of their holiday shopping.  That's up seven points from just over a week ago and 11 points from a couple days before Thanksgiving. Eighty percent (80%) still have shopping to do. (To see survey question wording, click here.)

The number who've finished shopping is the same as this time last year but down slightly from the year before.

Sixty-one percent (61%) say they've started their gift shopping, while 36% have not.  This time last year, only 53% had begun their shopping already.

But some Americans must be getting caught up in the holiday season. Eighteen percent (18%) now plan to spend more this year than they did last year. That's up from 13% who felt that way just before Thanksgiving. Fifty -six percent (56%) say they will spend less on gifts this year, while 24% plan to spend about the same.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook. 

The survey of 1,000 Adults nationwide was conducted on December 6-7, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader


Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.