10% Now Finished With Holiday Shopping After Black Friday
They’re off and running, but Black Friday doesn’t appear to have given the boost to holiday shopping that it did a year ago.
The latest Rasmussen Reports national telephone survey finds that 44% of Americans say they have now begun their shopping for the Christmas season, up six points from 38% just before Thanksgiving.
Fifty-four percent (54%) of Adults still have not started shopping yet. (To see survey question wording, click here.)
A year ago, following the Black Friday sales rush, 48% had begun shopping, while 50% were procrastinating.
Ten percent (10%) of Americans say they’ve already finished their holiday shopping, compared to six percent (6%) who were finished prior to Thanksgiving. Eighty-five percent (85%) say they’re not yet finished, down from 91% in the previous survey.
A year ago, the number of shoppers who were done doubled from seven percent (7%) to 14% over the Black Friday shopping weekend.
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The survey of 1,000 Adults nationwide was conducted on November 28-29, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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