If it's in the News, it's in our Polls. Public opinion polling since 2003.


10% Now Finished With Holiday Shopping After Black Friday

They’re off and running, but Black Friday doesn’t appear to have given the boost to holiday shopping that it did a year ago.

The latest Rasmussen Reports national telephone survey finds that 44% of Americans say they have now begun their shopping for the Christmas season, up six points from 38% just before Thanksgiving.

Fifty-four percent (54%) of Adults still have not started shopping yet. (To see survey question wording, click here.)

A year ago, following the Black Friday sales rush, 48% had begun shopping, while 50% were procrastinating.

Ten percent (10%) of Americans say they’ve already finished their holiday shopping, compared to six percent (6%) who were finished prior to Thanksgiving. Eighty-five percent (85%) say they’re not yet finished, down from 91% in the previous survey.

A year ago, the number of shoppers who were done doubled from seven percent (7%) to 14% over the Black Friday shopping weekend.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The survey of 1,000 Adults nationwide was conducted on November 28-29, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader


Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.