Most Holiday Shoppers Plan To Spend Less On Gifts This Year
Americans are being a little less tight with their money this holiday season, but most still plan to spend less than they did a year ago.
A new Rasmussen Reports telephone survey finds that 58% of Adults say they will spend less on gifts this year than they did last year. Just 13% expect to spend more this year, while 27% say their spending will be about the same. (To see survey question wording, click here.)
That’s an improvement from this time last year when 71% planned to spend less, and only eight percent (8%) expected to spend more than they had during the previous holiday season.
For a majority of Americans (67%), the bulk of their spending will go toward specific gifts for people rather than gift cards. Thirteen percent (13%), though, say they will spend more on gift cards than personal gifts, while 19% are still not sure what’s on their holiday shopping list yet.
The breakdown was about the same before Thanksgiving last year.
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The survey of 1,000 Adults nationwide was conducted on November 20-21, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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