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Americans Say Candidates Don’t Need Negativity to Win

Friday, October 10, 2014

Americans believe candidates don’t need to resort to criticizing their opponents and producing negative campaign ads to win an election.

A new Rasmussen Reports national telephone survey finds that 56% of American Adults believe it is possible for a candidate to win an election without criticizing their opponent.  This finding is up from 49% in 2012 but still down from 64% in 2010. Twenty-five percent (25%) disagree, down from 39% in 2012. Eighteen percent (18%) are not sure. (To see survey question wording, click here.)

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The survey of 1,000 American Adults was conducted on October 8-9, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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