National Survey of 1,000 American Americans
Conducted October 8-9, 2014
1* (Answered by 929 television viewers) How closely do you pay attention to political advertisements running on television?
2* (Answered by 929 television viewers) Does most political advertising on TV promote the candidate who is paying for it or does it attack the opposing candidate?
3* (Answered by 929 television viewers) Is there more negative political advertising this election year than in previous years, less negative political advertising, or is the level of negative advertising about the same?
4* Is it possible for a candidate to win an election without criticizing his opponent?
5* Is it a negative ad when one candidate accurately describes the position of another candidate?
6* Do negative campaign advertisements make you more or less likely to vote for the candidate who produced the ad?
7* Should political advertising on television be banned?
8* Does the media report more on negative campaigning or on the issues raised by the candidates?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence