Missouri: Bush 48% Kerry 44%

Thursday, July 08, 2004

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In Missouri, the latest Rasmussen Reports survey shows President Bush with 48% of the vote and Senator Kerry with 44%. Four years ago, Bush won the state of Missouri by a narrow 50% to 47% margin.

These results represent a slight improvement for the President compared to the prior month. In that earlier survey, Bush was up by a single point, 44% to 43%. However, despite the improvement, Missouri remains in the "Toss-up" category for our Electoral College projections.

Among Missouri Investors, Bush leads 53% to 43%. However, among non-Investors, Kerry has a three-point edge, 46% to 43%.

In Missouri, 53% of all voters Approve of the way President Bush is performing his job. That's down a point from a month ago but slightly above his national Job Approval rating.

Among voters who are not affiliated with either major political party, 58% give the President's performance their Approval.

Data for Missouri will be updated again early next month.

Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.

The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere.

Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.

This data has been compiled from a national telephone survey of 15,000 Likely Voters conducted by Rasmussen Reports from June 1-30, 2004. Each night, 500 interviews with Likely Voters were conducted. National results for the survey during that time frame show that President Bush and Senator Kerry each attracted 45% of the vote. State-by-state samples carry a margin of error that varies from +/- 3 percentage points to +/- 5 percentage points depending upon the state. Data for California, Texas, and New York carries a 3 percentage point margin of error. For Florida, Illinois, Pennsylvania, Ohio, and Michigan, the margin of error is +/- 4 percentage points. For all other states, the margin of error is +/- 5 percentage points. In all cases, the margin of error is expressed with a 95% level of confidence. In some states, oversampling and supplemental interviews were used to obtain an adequate sample size for reporting purposes.

Survey of 15,000 Likely Voters
June 1-30, 2004

Missouri 2004 Presidential Ballot
Bush	48%
Kerry	44%
Other	4%
Not Sure	5%
RasmussenReports.com

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