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Who’s Your Competition on Black Friday?

Sunday, November 23, 2014

One-out-of-three Americans think they’ll be among the holiday shopping crowds this Black Friday, but there’s still not much enthusiasm for going to stores that begin their sales early on Thanksgiving Day.

A new Rasmussen Reports national telephone survey finds that 33% of American Adults think they are at least somewhat likely to go shopping on the day after Thanksgiving to take advantage of Black Friday sales deals. That includes 14% who are Very Likely to do so. But 66% consider Black Friday shopping unlikely, with 35% who say it is Not At All Likely they’ll be in the stores that day. (To see survey question wording, click here.)

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The survey of 1,000 Adults nationwide was conducted on November 17-18, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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