If it's in the News, it's in our Polls. Public opinion polling since 2003.

LIFESTYLE

Who’s Your Competition on Black Friday?

One-out-of-three Americans think they’ll be among the holiday shopping crowds this Black Friday, but there’s still not much enthusiasm for going to stores that begin their sales early on Thanksgiving Day.

A new Rasmussen Reports national telephone survey finds that 33% of American Adults think they are at least somewhat likely to go shopping on the day after Thanksgiving to take advantage of Black Friday sales deals. That includes 14% who are Very Likely to do so. But 66% consider Black Friday shopping unlikely, with 35% who say it is Not At All Likely they’ll be in the stores that day. (To see survey question wording, click here.)

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The survey of 1,000 Adults nationwide was conducted on November 17-18, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

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