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Americans Plan on Spending More This Holiday Season

Wednesday, November 19, 2014

Americans are in a more generous mood this holiday season, but they’re off to a slower start when it comes to shopping.

The latest Rasmussen Reports national telephone survey finds that 34% of American Adults have started their holiday shopping already. That’s down slightly from 37% a year ago at this time but a bit better than the 32% who had already begun shopping in mid-November 2012. Sixty-three percent (63%) haven’t got started yet. (To see survey question wording, click here.)

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The survey of 1,000 Adults nationwide was conducted on November 17-18, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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