Thursday, November 21, 2013
A lot more stores are opening on Thanksgiving Day in hopes of getting a bigger share of the Black Friday sales crowd, but a large number of Americans appear turned off by the idea.
A new Rasmussen Reports national telephone survey finds that just eight percent (8%) of American Adults say they are more likely to shop at a store that opens on Thanksgiving Day to get a jump on Black Friday deals. Forty-four percent (44%) say they are less likely to shop at a store that opens on the holiday. Another 44% says it will have no impact on their shopping plans. (To see survey question wording, click here.)
The survey of 1,000 Adults nationwide was conducted on November 18-19, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORBecome a member and get full access to all articles and polls starting at $4.95/month.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.