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  • Daily Consumer Index
  • Sex and Race Matter in Middle Class Identity

    The majority of American adults continues to identify as middle class, but sex and race are among the factors that shape that identity and what it means.

    A new Rasmussen Reports national telephone and online survey finds that 59% of American Adults consider themselves to be in the middle class, basically unchanged from April of last year. But the number who describe themselves as upper middle class has risen from 16% to 21% in that same period. Only two percent (2%) say they are wealthy, while 16% feel they are poor, down from 20% in the previous survey. (To see survey question wording, click here.)

    Special Holiday Offer: Save 60% on 13 months of Rasmussen Reader service – Just $24.95! Offer good thru December 31, 2017.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook

    This survey of 1,000 American Adults was conducted on December 10-11, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Consumer Spending Update: Economic Confidence Continues to Soar

    Today’s newly released jobs report, although unchanged from last month, finds the unemployment rate remaining at its lowest level in more than 17 years. The Dow Jones Industrial Average (DJIA) continues to hover over the 24,000 mark, and Congress is nearing passage of a tax reform plan that has taxpayers anticipating cuts by the end of the year. Economically speaking, the good news just keeps coming, and consumers are feeling it.

    Special Holiday Offer: Save 60% on 13 months of Rasmussen Reader service – Just $24.95! Offer good thru December 31, 2017.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.  

    The survey of 1,500 American Adults was conducted on December 3-4, 2017 by Rasmussen Reports. The margin of sampling error is +/- 2.5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Half Anticipate Tax Cuts By Year’s End

    The Senate passed the GOP’s tax reform bill in a middle-of-the-night vote over the weekend. Half of voters think it’s likely that Congress will go through with the tax cuts before the end of the year, but they’re torn on whether they will end up cutting taxes too much or not enough.

    A new Rasmussen Reports national telephone and online survey finds that 49% of Likely U.S. Voters think it’s at least somewhat likely that Congress will cut taxes for most Americans before year’s end, including 24% who say it’s Very Likely. Forty-five percent (45%) think it’s unlikely Congress will go through with the tax cuts before 2018, including 19% who say it’s Not At All Likely. (To see survey question wording, click here.)

    Special Holiday Offer: Save 60% on 13 months of Rasmussen Reader service – Just $24.95! Offer good thru December 31, 2017.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on or Facebook.

    The survey of 1,000 Likely Voters was conducted on November 30 & December 3, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Americans Less Likely To Say Credit Cards Tempt Spending

    The holiday shopping season is now in high gear, but fewer Americans are concerned that having credit cards tempt people to spend more than they can afford. That doesn’t mean they don’t see the need to cut back on spending though.

    The latest Rasmussen Reports national telephone survey finds that 64% of American Adults now say that credit cards tempt people to buy things they can’t afford, a finding that has been dropping steadily since 2009 when 83% of Americans said the same. By 2014, that number dropped to 78%.  (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.  

    This survey of 1,000 American Adults was conducted on November 21, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Is Cash Making a Comeback?

    Are Americans returning to the ways of good old hard cash? Plastic is still the choice for their main spending, but they’re less likely to go cash-free for a week than in past years.

    A new Rasmussen Reports national telephone survey finds that 47% of American Adults have gone a full week without paying for anything with cash and coins. That’s down slightly from 50% in early 2016 and 53% the year prior. It is slightly up, though, from 43% in 2012 when we first asked the question. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

    The survey of 1,000 American Adults was conducted on November 19-20, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology

  • Americans Are Starting Their Holiday Shopping Early This Year

    Americans are jumping the gun on holiday shopping this year, with nearly half who say they’ve already started even before Black Friday and Cyber Monday deals hit.

    A new Rasmussen Reports national telephone and online survey finds that 47% of American Adults have already started their holiday gift shopping before Thanksgiving, up from 40% this time last year  and the highest number of early shoppers since Rasmussen Reports began asking this question in 2006.  Just as many (49%) have not started their shopping yet. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook

    This survey of 1,000 Adults nationwide was conducted on November 15-16, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Confidence in Jobs Market Hits New High

    The government jobs report for October showed the hurricane-hit U.S. economy rebounding strongly, with the unemployment rate down now to 4.1%, the lowest level since 2000. No wonder that confidence in the job market has risen to a new high.

    A new Rasmussen Reports national telephone and online survey finds that 39% of American Adults now believe the job market is better than it was a year ago. That’s up from 35% in May and the highest level of confidence in regular surveying since early 2010. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

    The survey of 1,000 American Adults was conducted on November 5-6, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Consumer Spending Update: Positive Economic Outlook Means Consumers Are Ready to Spend

    The stock market continues to soar to its highest levels to date, the unemployment rate for November is at its lowest level in 17 years and consumers are ready to spend just in time for the holidays.

    The overall Rasmussen Reports Economic Index held steady at 128.9 for November. Enthusiasm about the economy started to grow immediately following the 2016 presidential election and continues to show the highest level of confidence since this tracking began in 2014. In President Obama’s final years in office, this index reached a high of 121.5 only once in January 2015 and was at 108.1 in his last month in the White House.

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook

    The survey of 1,500 American Adults was conducted on November 1-2, 2017 by Rasmussen Reports. The margin of sampling error is +/- 2.5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • Americans Say No to Gas Tax

    The Trump administration is considering raising the gas tax for the first time in 24 years to help pay for a one trillion dollar infrastructure plan, but Americans unsurprisingly are not on board.

    A new Rasmussen Reports national telephone and online survey finds that 54% of American Adults do not think the government should raise the gas tax to help meet new transportation needs. Just 33% think the government should raise the gas tax, but 13% are not sure. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

    The national survey of 1,000 American Adults was conducted on October 26 & 29, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

  • 41% Have Been A Victim of A Major Data Breach

    Data breaches at major companies like the recent one at credit reporting firm Equifax are happening more frequently, and a sizable number of Americans admit to being a victim of a cyber attack.

    A new Rasmussen Reports national telephone and online survey finds that 42% of American Adults say they’ve had their credit card or debit card information stolen, while 52% say they have not. (To see survey question wording, click here.)

    (Want a free daily e-mail update? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook

    This survey of 1,000 American Adults was conducted on October 22-23, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.