With a Week To Go, 40% Have Finished Holiday Shopping
Tuesday, December 19, 2017
Americans continue to fly through their holiday shopping this year, and nearly half are finished with a week still left before Christmas.
A new Rasmussen Reports national telephone and online survey finds that 72% of American Adults have now started their holiday gift shopping, up slightly from 65% just after Black Friday and on par with shoppers this time last year. With the clock now ticking down to Christmas day, 23% say they still have not started shopping, also generally in line with a year ago. (To see survey question wording, click here.)
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This survey of 1,000 Adults nationwide was conducted on December 14 & 17, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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