The More Americans Know About DEI, the More They Hate It
Major corporations are pushing to implement DEI (“diversity, equity and inclusion”) policies, and familiarity breeds contempt.
The latest Rasmussen Reports national telephone and online survey finds that just 25% of American Adults think diversity, equity, and inclusion programs make companies better. (To see survey question wording, click here.)
DEI policies seek to promote “the fair treatment and full participation of all people,” particularly groups “who have historically been underrepresented or subject to discrimination” on the basis of identity or disability. Sixty-four percent (64%) of those surveyed are familiar with DEI, including believe diversity, equity and inclusion programs are making companies better, while 34% think DEI is making companies worse. Twenty-five percent (25% say) DEI programs don’t make much difference and 16% are not sure. 32% who are Very Familiar with DEI. Among Americans who are Very Familiar with DEI, 51% say such policies are making companies worse.
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The survey of 1,272 American Adults was conducted March 10-12, 2024 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology
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