If it's in the News, it's in our Polls. Public opinion polling since 2003.

 

75% Say Oprah Has Been Influential in Shaping Public Perceptions

Saturday, May 21, 2011

Oprah Winfrey’s television talk show is coming to a close after a 25-year run, and the vast majority of Americans believe she’s been influential in shaping public opinion.

A new Rasmussen Reports national telephone survey of American Adults shows that 75% believe Winfrey has been at least somewhat influential in shaping perceptions of people and products, including 35% who believe she’s been Very Influential. Only 16% believe Winfrey has not been influential. (To see survey question wording, click here.)

Women are more likely than men to believe Winfrey has been influential and are nearly twice as likely to think she has been Very Influential. Those who have tuned in to her program feel more strongly than those who haven’t that she's been influential in shaping perceptions of products and people. African-Americans believe more strongly than whites that she has been influential.

In late 2009, just after news broke that she might be moving to her own network on cable television, 24% of adults said they have read a book or bought a product endorsed by Winfrey. Sixty-three percent (63%) said they hadn’t. Women were more likely than men to have tried an Oprah-endorsed product.

Nine percent (9%) of Likely Voters said in 2008 they were more likely to vote for Barack Obama because of Winfrey's endorsement. Twenty-five percent (25%) said the endorsement made them less likely to support the Democratic presidential candidate. 

Sixty-three percent (63%) of all Americans share a favorable opinion of Winfrey, including 27% who view her Very Favorably. Thirty-two percent (32%) view the iconic talk show host unfavorably, with nine percent (9%) who share a Very Unfavorable impression of her. Winfrey’s favorables are up from 2009 when 48% viewed her favorably.

(Want a free daily e-mail update ? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook.

The survey of 1,000 Adults was conducted on May 18-19, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

OR

Become a member and get full access to all articles and polls starting at $3.95/month.

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $3.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.