Saturday, January 29, 2011
Most Americans seldom, if ever, darken the door of a movie theater these days, but plenty of them are watching movies at home.
A new Rasmussen Reports national telephone survey finds that 55% of Adults say they rarely or never go out to the movies, while another 34% say they do so only occasionally. Six percent (6%) go to a theater once a month, and three percent (3%) go two or three times a month. Only one percent (1%) goes once a week. (To see survey question wording, click here.)
By contrast, just 14% of adults say they rarely or never catch a movie at home.
Twenty-seven percent (27%) watch a film at home at least once a week, and 17% watch more than one a week. Forty-one percent (41%) say they catch a movie at home occasionally.
Among those who watch a film at home at least occasionally, 35% say during an average week that they are more likely to see one they've rented. Thirty percent (30%) are more likely to watch one on regular network television, while 29% tend to tune in to films on a premium cable channel like HBO or Showtime.
The survey of 1,000 Adults was conducted on January 26-27, 2011 Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
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