Saturday, January 29, 2011
Most Americans seldom, if ever, darken the door of a movie theater these days, but plenty of them are watching movies at home.
A new Rasmussen Reports national telephone survey finds that 55% of Adults say they rarely or never go out to the movies, while another 34% say they do so only occasionally. Six percent (6%) go to a theater once a month, and three percent (3%) go two or three times a month. Only one percent (1%) goes once a week. (To see survey question wording, click here.)
By contrast, just 14% of adults say they rarely or never catch a movie at home.
Twenty-seven percent (27%) watch a film at home at least once a week, and 17% watch more than one a week. Forty-one percent (41%) say they catch a movie at home occasionally.
Among those who watch a film at home at least occasionally, 35% say during an average week that they are more likely to see one they've rented. Thirty percent (30%) are more likely to watch one on regular network television, while 29% tend to tune in to films on a premium cable channel like HBO or Showtime.
The survey of 1,000 Adults was conducted on January 26-27, 2011 Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORSave 60% on 13 months of Rasmussen Reader service – Just $24.95! >Limited Time Discount Offer
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.