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Ford Enjoys Best Public Perception Among Big Three Auto Companies

Thursday, September 29, 2011

Ever since General Motors and Chrysler accepted government bailouts, Ford has been the nation’s most popular auto manufacturer.

The latest Rasmussen Reports national telephone survey shows that 73% of American adults have a favorable opinion of the Ford Motor Company. Just 51% say the same about General Motors, often derided by critics as Government Motors. Chrysler now earns positive reviews from 48%.  (To see survey question wording, click here.)

Those figures include 32% with a Very Favorable opinion of Ford, 10% with a Very Favorable opinion of GM, and 7% who think that highly of Chrysler.

Before the bailouts, General Motors received better reviews than Ford. The latest numbers show little change since June for Ford and GM. However, Chrysler’s numbers have improved nine points since then.

It is interesting to note that there is very little partisan difference in perceptions of Ford. However the same cannot be said of GM and Chrysler.

Sixty-two percent (62%) of Democrats have a favorable opinion of GM, a view shared by just 42% of Republicans and 49% of those not affiliated with either major party.

For Chrysler, 54% of Democrats offer a positive review. That’s ten points higher than either Republicans or unaffiliateds.

However, all partisan groups (including Democrats) offer a more positive assessment of Ford than the other companies. Additional demographic breakdowns are available for Platinum Members.

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The national survey of 1,000 Adults was conducted on September 25-26, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC . See methodology.

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