Thursday, August 22, 2013
For Immediate Release
Asbury Park, NJ, August 22, 2013 -- The Rasmussen Reports, LLC Board of Directors today confirmed that founder Scott Rasmussen left the company last month. In part, the move reflects disagreements over company business strategies.
Mike Boniello, the company's chief operating officer, will assume a broader leadership role until a replacement for Mr. Rasmussen is named.
The Company emphasized that Mr. Rasmussen's legacy remains intact. His polling methodologies and protocols, widely acknowledged as among the most accurate and reliable in the industry, continue to guide and inform the company’s public opinion survey techniques. In addition, the editorial culture of excellence that he built is still very much in place.
Noson Lawen Partners, the Company’s majority investor, sees tremendous prospects for Rasmussen Reports in an evolving media landscape hungry for original, branded content, and it is committed to supporting the company with the capital, leadership and strategic partnerships necessary to improve and expand the business beyond the fields of politics and public affairs.
The Company will continue to build the company’s polling technologies to address the dynamics of a mobile marketplace. In addition, it will focus on helping further expand RR products via digital business initiatives.
About Rasmussen Reports, LLC
Rasmussen Reports, LLC is an independent electronic media company specializing in the collection, publication, and distribution of public opinion polling information. The company’s Web site, RasmussenReports.com, provides daily, independent polling statistics in the fields of politics, business and lifestyle, and has become a trusted information resource for the print, broadcast and online news outlets across the country and around the world. If it’s in the news, it’s in our polls.
About Noson Lawen Partners
Noson Lawen Partners is an institutional private equity firm focused on providing growth and buyout capital to smaller U.S. information and media companies. These are typically rapidly growing niche businesses with strong management teams operating successfully below the lower middle market. NLP is the third fund managed by partners Ted Carroll and Earl Macomber who have worked together daily for over 25 years and have had direct involvement as investment principals in over 80 information and media industry transactions.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.