Friday, December 21, 2012
More than 15,000 people participated in this year’s first-ever Rasmussen Challenge, with an average of 2,900 people playing weekly. And now we have a winner – Bill Kerins of Bucks County, PA.
Each week since August, the online contest gave participants the chance to accumulate points for correctly (or almost correctly) predicting what the public response would be to specific poll questions.
The competition was tight, with the top five finishers ending within 12 points of one another, but in the end Kerins emerged as the winner after dominating the leaderboard nearly every week of the competition. For his top ranking in the 2012 Rasmussen Challenge, he wins a 16G third generation iPad with WiFi, valued at approximately $500.
“I got in early,” Kerins said of his winning strategy, “I had a good head start, but at the end I was just trying to hang in there.”
Scott Rasmussen, President and Founder of Rasmussen Reports, called Kerins earlier today to offer his congratulations.
“We received a lot of great feedback from people who participated in the Rasmussen Challenge,” Scott said. “Our regular communications with people throughout the contest period – from the e-mail alerts each time a new question launched to acknowledging their submission to sending e-mail with personalized results once the week’s challenge question closed – really helped to connect us with our audience and kept them engaged in the competition.”
Given its success among the Rasmussen Reports audience, the Rasmussen Challenge will resume in 2013. New contest details will be announced soon.
To see the final leaderboard, click here.
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