The 2022 Ad Wars By Kyle Kondik
What we learned watching more than 300 campaign ads released in the second half of September.
KEY POINTS FROM THIS ARTICLE
— To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September.
— Abortion dominates Democratic messaging, while Republicans are much less likely to mention it. Crime has become a huge focus for Republicans, with Democrats trying to inoculate themselves by featuring law enforcement officers in their ads.
— Joe Biden and Nancy Pelosi are frequently cited in Republican attack ads, but other politicians make cameos in ads not directly related to their states/districts.