Most Say Negative Campaign Ads Have Negative Effect on Voting
Political candidates produce negative advertisements about their opponents to try to gain more votes, but it turns out that effort has the opposite effect. A new Rasmussen Reports national telephone survey finds that 63% of regular television viewers think most political advertising on TV attacks the opposing candidate. Just 14% say most political advertising simply promotes the candidate who is paying for it. Twenty-three percent (23%) are not sure. (To see survey question wording, click here.)
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The survey of 1,000 American Adults was conducted on October 8-9, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.