Deep in the Heart of Texas: Americans Like the Lone Star State - Demographic Details

Download

National Survey of 845 Non-Texas American Adults
Conducted July

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?	Very positive	27%	33%	21%	22%	29%	33%	26%	30%	34%	19%	44%	18%	22%	45%	17%	12%	36%	30%	20%	17%	20%	34%	26%	26%	24%	24%	27%	36%	22%	100%	0%	0%	0%	0%
	Somewhat positive	18%	19%	17%	20%	18%	14%	19%	22%	15%	9%	22%	13%	20%	24%	14%	13%	17%	18%	18%	26%	14%	20%	20%	17%	18%	16%	23%	15%	21%	0%	100%	0%	0%	0%
	Neutral	21%	20%	23%	25%	20%	16%	20%	22%	22%	30%	18%	20%	25%	17%	27%	14%	11%	19%	25%	39%	48%	25%	20%	18%	17%	26%	22%	11%	6%	0%	0%	100%	0%	0%
	Somewhat negative	14%	11%	16%	12%	15%	13%	13%	6%	16%	28%	7%	18%	15%	8%	19%	22%	16%	13%	14%	7%	16%	8%	17%	13%	18%	14%	13%	11%	24%	0%	0%	0%	100%	0%
	Very negative	17%	15%	19%	16%	17%	21%	19%	15%	13%	13%	7%	29%	14%	3%	22%	38%	18%	17%	20%	8%	0%	11%	13%	25%	21%	15%	14%	24%	24%	0%	0%	0%	0%	100%
	Not sure	3%	1%	4%	4%	1%	3%	3%	5%	0%	1%	2%	2%	3%	3%	2%	2%	1%	2%	4%	3%	1%	2%	4%	1%	2%	4%	1%	3%	3%	0%	0%	0%	0%	0%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
Do you consider Texas a very good, somewhat good, somewhat bad, or very bad travel destination for vacations?	Very good	21%	26%	17%	19%	24%	20%	22%	29%	22%	10%	30%	15%	21%	34%	14%	13%	30%	25%	10%	24%	30%	21%	20%	21%	22%	20%	19%	30%	29%	57%	20%	6%	4%	3%
	Somewhat good	35%	36%	34%	38%	34%	31%	34%	39%	43%	27%	46%	26%	35%	45%	39%	21%	28%	38%	36%	41%	37%	42%	36%	34%	30%	39%	38%	30%	27%	34%	64%	45%	19%	10%
	Somewhat bad	14%	12%	16%	15%	12%	15%	14%	12%	12%	17%	6%	20%	14%	6%	20%	23%	12%	11%	20%	8%	20%	12%	17%	14%	13%	14%	14%	12%	12%	3%	8%	18%	35%	18%
	Very bad	16%	15%	16%	11%	17%	21%	17%	10%	13%	18%	8%	24%	13%	8%	17%	30%	19%	15%	15%	7%	0%	7%	14%	18%	25%	10%	18%	21%	25%	0%	3%	4%	26%	59%
	Not sure	14%	11%	18%	17%	12%	13%	13%	10%	10%	30%	10%	14%	18%	8%	10%	13%	11%	11%	18%	19%	13%	17%	12%	14%	10%	17%	12%	7%	7%	7%	6%	27%	16%	10%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
How likely are you to travel to Texas for a vacation in the next year? Very likely, somewhat likely, somewhat unlikely or very unlikely?	Very likely	10%	12%	9%	16%	8%	4%	6%	26%	17%	5%	11%	12%	9%	13%	8%	9%	11%	11%	7%	19%	29%	13%	8%	9%	8%	13%	9%	11%	10%	25%	10%	3%	5%	2%
	Somewhat likely	21%	24%	17%	23%	22%	12%	18%	35%	26%	13%	29%	18%	17%	27%	17%	16%	21%	22%	19%	25%	15%	27%	23%	17%	19%	22%	21%	16%	27%	30%	35%	21%	3%	8%
	Somewhat unlikely	20%	23%	18%	19%	22%	20%	22%	11%	27%	13%	23%	15%	23%	26%	24%	11%	22%	21%	19%	14%	22%	16%	24%	18%	24%	14%	25%	28%	17%	23%	25%	26%	18%	7%
	Very unlikely	41%	34%	49%	32%	41%	61%	47%	21%	26%	52%	31%	50%	41%	30%	42%	59%	41%	39%	47%	31%	21%	35%	40%	48%	46%	43%	40%	39%	35%	19%	22%	39%	66%	79%
	Not sure	7%	7%	7%	10%	7%	3%	7%	7%	4%	17%	7%	5%	10%	4%	9%	5%	5%	6%	9%	10%	13%	8%	6%	7%	4%	8%	5%	7%	10%	3%	8%	11%	8%	4%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
If a product is made in Texas, are you much more likely, somewhat more likely, somewhat less likely, or much less likely to buy that product, or does it make no difference?	Much more likely	17%	19%	14%	16%	19%	13%	16%	19%	29%	5%	25%	13%	15%	27%	10%	10%	22%	18%	11%	21%	24%	20%	21%	13%	13%	19%	18%	19%	9%	48%	10%	6%	3%	3%
	Somewhat more likely	16%	20%	12%	17%	16%	12%	13%	23%	19%	17%	17%	13%	17%	25%	12%	7%	12%	23%	13%	17%	28%	13%	17%	16%	16%	15%	16%	18%	27%	18%	38%	16%	4%	2%
	Somewhat less likely	11%	11%	11%	14%	10%	7%	9%	10%	13%	20%	8%	17%	8%	6%	13%	16%	8%	13%	13%	7%	0%	9%	11%	13%	12%	11%	9%	10%	12%	3%	5%	15%	16%	20%
	Much less likely	9%	8%	9%	6%	10%	11%	10%	5%	11%	4%	4%	13%	9%	3%	12%	18%	12%	9%	8%	3%	7%	6%	4%	13%	13%	6%	11%	9%	19%	1%	3%	2%	12%	33%
	Makes no difference	44%	41%	47%	40%	43%	55%	48%	37%	28%	49%	44%	42%	45%	37%	52%	45%	45%	35%	50%	42%	35%	47%	45%	41%	45%	43%	44%	44%	30%	29%	43%	56%	65%	38%
	Not sure	4%	1%	6%	7%	1%	1%	4%	5%	0%	4%	1%	2%	7%	2%	1%	4%	2%	1%	5%	10%	6%	5%	2%	3%	1%	6%	2%	1%	3%	1%	1%	6%	1%	4%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
Compared to other states, do you think Texas is headed in the right direction or in the wrong direction?	Right direction	38%	46%	31%	32%	42%	41%	39%	39%	40%	29%	60%	24%	35%	65%	25%	18%	45%	47%	28%	33%	38%	40%	41%	35%	38%	36%	42%	43%	44%	84%	54%	20%	4%	4%
	Wrong direction	38%	33%	42%	39%	36%	40%	37%	35%	39%	41%	17%	58%	34%	15%	50%	68%	42%	36%	42%	21%	16%	28%	35%	45%	46%	32%	37%	47%	47%	4%	20%	23%	85%	91%
	Not sure	24%	21%	27%	29%	21%	19%	24%	25%	21%	30%	22%	18%	32%	19%	25%	14%	14%	17%	31%	46%	45%	32%	24%	19%	16%	32%	21%	10%	9%	12%	25%	56%	11%	5%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
Do you believe Texas is a very good, somewhat good, somewhat bad, or very bad place to start a business?	Very good	28%	33%	23%	22%	33%	29%	27%	32%	38%	16%	43%	18%	26%	46%	20%	13%	38%	35%	15%	25%	24%	29%	29%	27%	28%	26%	28%	35%	31%	70%	30%	7%	10%	4%
	Somewhat good	25%	26%	23%	35%	18%	17%	24%	33%	22%	25%	28%	25%	22%	29%	25%	21%	17%	21%	33%	32%	39%	27%	27%	20%	27%	28%	23%	22%	19%	18%	50%	33%	20%	4%
	Somewhat bad	11%	11%	11%	13%	9%	10%	10%	5%	15%	17%	7%	15%	9%	5%	17%	16%	8%	12%	15%	5%	6%	10%	14%	12%	9%	10%	13%	7%	11%	2%	3%	10%	32%	19%
	Very bad	12%	12%	12%	6%	16%	17%	15%	7%	10%	5%	3%	19%	12%	4%	14%	27%	16%	13%	11%	6%	0%	9%	11%	14%	18%	9%	13%	18%	19%	0%	2%	5%	10%	52%
	Not sure	24%	18%	30%	23%	24%	27%	25%	23%	15%	37%	19%	23%	29%	16%	25%	22%	21%	19%	27%	32%	31%	25%	20%	27%	18%	27%	23%	18%	20%	10%	16%	45%	28%	22%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
Do you believe Texas is a very good, somewhat good, somewhat bad, or very bad place to raise a family?	Very good	26%	33%	20%	24%	27%	28%	24%	35%	32%	19%	38%	18%	25%	43%	17%	13%	33%	29%	18%	26%	29%	28%	25%	26%	25%	24%	28%	30%	28%	70%	25%	5%	6%	4%
	Somewhat good	26%	25%	27%	27%	26%	22%	26%	24%	28%	22%	37%	22%	21%	35%	23%	16%	22%	28%	25%	30%	27%	30%	30%	22%	24%	27%	25%	22%	25%	22%	52%	39%	10%	3%
	Somewhat bad	14%	15%	13%	16%	12%	14%	15%	15%	11%	12%	6%	19%	15%	6%	22%	21%	12%	16%	16%	9%	18%	8%	16%	14%	16%	15%	12%	17%	9%	3%	9%	13%	41%	18%
	Very bad	18%	16%	20%	15%	20%	20%	20%	11%	14%	21%	8%	28%	17%	6%	21%	39%	20%	19%	19%	8%	0%	14%	15%	24%	23%	13%	19%	26%	31%	1%	2%	7%	31%	65%
	Not sure	16%	11%	21%	18%	15%	16%	16%	14%	14%	26%	11%	14%	23%	10%	16%	12%	13%	9%	22%	27%	26%	20%	15%	14%	12%	21%	16%	5%	7%	5%	12%	37%	12%	10%

		Total	Gender		Age			Race				Political Party			Ideology			Marital Status				Education					Income				Generally speaking, do you have a very positive, somewhat positive, neutral, somewhat negative, or very negative view of Texas?
		Adults	Men	Women	18-39	40-64	65+	White	Black	Hispanic	Other	Republican	Democrat	Other	Conservative	Moderate	Liberal	Married with no children at home	Married with children living at home	Not married, no children at home	Not married, children living at home	Not H.S. grad	H.S. grad	Not college grad	College grad	Grad School	<$50k	$50k-100k	$100k-200k	$200k+	Very positive	Somewhat positive	Neutral	Somewhat negative	Very negative
Compared to most U.S. states, do you think Texas is more culturally diverse, less culturally diverse, or about the same?	More diverse	32%	36%	29%	32%	33%	30%	31%	39%	36%	28%	37%	31%	30%	41%	28%	27%	36%	35%	29%	28%	47%	32%	26%	33%	37%	32%	33%	36%	38%	54%	40%	21%	20%	19%
	Less diverse	21%	19%	23%	28%	17%	16%	19%	20%	27%	28%	17%	27%	18%	14%	24%	34%	15%	23%	26%	19%	0%	14%	26%	25%	22%	20%	20%	26%	26%	6%	17%	19%	35%	43%
	About the same	32%	33%	31%	22%	39%	39%	35%	30%	23%	29%	37%	28%	32%	35%	32%	29%	39%	32%	28%	25%	27%	33%	34%	32%	31%	30%	36%	30%	32%	36%	34%	32%	34%	23%
	Not sure	14%	11%	18%	18%	11%	15%	15%	11%	14%	16%	9%	13%	20%	10%	16%	10%	10%	10%	16%	28%	25%	21%	14%	10%	10%	19%	11%	9%	4%	4%	9%	28%	12%	15%

Survey Demographics

		Total
		Adults
Gender	Men	49%
Gender	Women	51%

		Total
		Adults
Age	18-39	39%
	40-64	43%
	65+	18%

		Total
		Adults
Race	White	63%
	Black	13%
	Hispanic	14%
	Other	10%

		Total
		Adults
Party	Republican	28%
	Democrat	35%
	Other	37%

If it's in the News, it's in our Polls. Public opinion polling since 2003.

Deep in the Heart of Texas: Americans Like the Lone Star State - Demographic Details