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Deep in the Heart of Texas: Americans Like the Lone Star State

Most Americans view Texas as a good place to start a business and raise a family.

A new national telephone and online survey by Crosswind Media & Public Relations and Rasmussen Reports finds that 45% of American Adults have a positive view of Texas, including 27% who have a Very Positive view of the state.  Just 31% have a negative view of Texas, including 17% whose view of the state is Very Negative. Another 21% say they have a neutral view of the state. (To see survey question wording, click here.)

With nearly 30 million people, Texas is the second-largest state in the union, and is still growing rapidly. Fifty-three percent (53%) of Americans view the state as a good place to start a business, including 28% who say Texas is a Very Good place to start a business. Only 23% think of Texas as a bad place to start a business, while another 24% are not sure.

Similarly, 52% of Americans believe Texas is a good place to raise a family, and just 32% disagree, while another 16% are not sure.

“Overall, the state of the Texas brand continues to be strong and durable,” said Crosswind President and CEO Thomas Graham, “with Americans continuing to view Texas favorably and recognizing the Texas business climate and family values as favorable traits.”

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The survey of 845 American Adults who are not Texas residents was conducted on July 11-12, 2022 by Crosswind Media & Public Relations and Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

“Rising gas prices could account for an interesting twist in the survey,” said Graham, pointing out that while 56% of respondents believe Texas is a very good (21%) or somewhat good (35%) travel destination for vacations, 61% say they are somewhat unlikely (20%) or very unlikely (41%) to travel to the state for a vacation within the next year.

Among other findings of the survey:

– Thirty-two percent (32%) think Texas is more culturally diverse than most U.S. states, while 21% believe Texas is less culturally diverse than other states, and 32% believe Texas is about the same as other states in terms of cultural diversity. Another 14% are not sure.

– Thirty-three percent (33%) say they are at least somewhat more likely to buy a product if it’s made in Texas, compared to 20% who say they’re less likely to buy Texas-made products. Forty-four percent (44%) said it doesn’t make a difference.

– Americans are equally divided on whether Texas is heading in the right or wrong direction, with 38% of each opinion, while another 24% are not sure.

– More Republicans (66%) than Democrats (31%) or those not affiliated with either party (42%) have a positive view of Texas. Seventy-one percent (71%) of Republicans, 43% of Democrats and 48% of the unaffiliated think Texas is a good place to start a business.While 60% of Republicans believe Texas is heading in the right direction, 58% of Democrats think Texas is heading in the wrong direction. The unaffiliated are about evenly divided, with 35% saying Texas is heading in the right direction, 34% saying the state is heading in the wrong direction and 32% not sure.

– Majorities of whites (51%), blacks (65%) and Hispanics (60%) think Texas is a good place to start a business, as do 41% of other minorities. Similarly, 50% of whites, 59% of blacks, 60% of Hispanics and 41% of other minorities believe Texas is a good place to raise a family.

– More men (52%) than women (38%) have a positive view of Texas.

– Adults under 40 are most likely to think of Texas as a good place to start a business.

– Americans who are married with children living at home are most likely to believe Texas is a good place to raise a family.

“These are challenging times for the nation and for Texans,” said Graham, noting that the survey was conducted in the midst of national headlines about inflation, rising gas prices, power grid resiliency, border security, right-to-life v. choice, and school shootings. “Despite these headlines, most Americans believe what Texans rightly know: the brand of the Lone Star State remains strong.”

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Additional information from this survey and a full demographic breakdown are available to the public as well as to Platinum Members.

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The survey of 845 American Adults who are not Texas residents was conducted on July 11-12, 2022 by Crosswind Media & Public Relations and Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

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