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More Than Ever Are Holiday Shopping Online

Friday, December 06, 2019

Americans are shopping for the holidays at their usual pace, but more than ever are buying online.

Just 14% of American Adults say that none of their holiday gift shopping this year will be done online, according to a new Rasmussen Reports national telephone and online survey. That figure has been trending down from 37% when Rasmussen Reports first asked this question in 2012 to 18% a year ago at this time.

Among the 82% who plan to do at least some of their holiday shopping online, 37% plan to do all or most of it that way, up from 33% last year. (To see survey question wording, click here.)

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The survey of 1,000 American Adults was conducted December 2-3, 2019 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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