Online is Key For Holiday Shoppers This Year
This year’s biggest online shopping day, Cyber Monday, broke sales records, and most plan to do at least some of their holiday shopping this year via the web. Regardless of how they shop, though, most Americans enjoy the process.
A new Rasmussen Reports national telephone and online survey finds that 80% of American Adults will do at least some of their holiday gift shopping online, including 33% who plan to do all or most of their shopping on the internet. Just 18% won’t be going online at all to buy gifts this year. (To see survey question wording, click here.)
(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.
This survey of 1,000 American Adults was conducted on November 28-29, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
Want to read more?
Become a Rasmussen Reader to read the article
Have an account?Log In
Become a ReaderSubscribe
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.