45% Have Already Started Holiday Shopping
While the holiday shopping season traditionally begins on “Black Friday” – the day after Thanksgiving – many Americans aren’t waiting to buy gifts.
General Lifestyle
Most Recent Releases
November 17, 2023
October 20, 2023
Who’s Rich and Who’s Middle Class?
More Americans now think they’re rich, but most still identify as middle class.
September 22, 2023
Fall Favorite Season for 40%
Tomorrow marks the official beginning of fall, and nearly half of Americans welcome the season.
September 6, 2023
How Bad Is Racism in America?
Although two-thirds of Americans agree that racism remains a serious problem, many still think we talk too much about race.
August 31, 2023
Generation Z: Ruined by Technology?
Most Americans don’t think “Generation Z” – born since the late 1990s – are better than earlier generations, and many blame Internet access for Gen Z’s problems.
August 23, 2023
36% Rate Public Schools ‘Poor’; Most Parents Approve Homeschooling
Less than a third of Americans think the country’s public schools are doing a good or excellent job, and most parents of school-age children approve of homeschooling.
August 9, 2023
36% of Americans Under 40 Have Considered Becoming ‘Influencers’
Although most Americans don’t pay much attention to so-called “influencers” on social media, many young adults have thought about pursuing such a career.
August 3, 2023
More Americans Think Kids Need Summer Camp
A larger majority of Americans now think summer camp is an important experience for children.
July 28, 2023
42% Say Opioid Crisis Getting Worse
Although concerns about the abuse of opioid drugs have eased somewhat, by more than a 2-to-1 margin, Americans say the problem has gotten worse in the past year.
July 26, 2023
More Americans Blame Climate Change for Summer Heat
How hot is it this summer? Hot enough that nearly two-thirds of Americans suspect climate change is to blame.
July 6, 2023
42% Say Movies Are Getting Worse
Most Americans say they’re not going to the movies as often as they did a few years ago, and the declining quality of Hollywood films seems to be a major reason.
June 30, 2023
Backyard Fireworks Remain Popular This Fourth of July
Sales of consumer fireworks are booming, and many Americans expect they’ll be lighting up their own backyard displays to celebrate Independence Day this year.
June 28, 2023
Florida Remains Favorite Place to Live
If they had their choice, nearly 1-in-5 Americans would rather live in Florida.
June 14, 2023
Aliens Among Us? Most Americans Suspect UFO Government Cover-Up
More than one-in-five Americans say they or someone they know has seen an unidentified flying object (UFO), and a majority think the government may be covering up the truth about UFOs.
June 8, 2023
More Plan Vacations This Summer
Perhaps boosted by lower gasoline costs, more Americans this year say they’re planning a vacation this summer.
May 26, 2023
Most Don’t Think High School Grads Are Ready for Work, College
With high school graduation season upon us, most Americans doubt that new graduates are prepared either to enter the job market or succeed in college.
May 12, 2023
Motherhood Matters, Americans Say
With Mother’s Day this Sunday, more Americans believe being a mom is an important job.
May 11, 2023
Frequent Shoppers Love Amazon the Most
Most Americans have a positive opinion of Amazon, and the online retail giant gets the highest ratings from customers who use the service most frequently.
May 5, 2023
Americans Trust Guns, Not Government
Most gun owners say they feel safer with a firearm in the house, and don’t think the government can be trusted to enforce gun control laws fairly.
April 27, 2023
Class of ’23 Faces Tough Job Market, Most Believe
With college graduation season approaching, a majority of Americans think new grads will have trouble finding jobs.
