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BUSINESS

Ford Remains Far More Popular Than GM, Chrysler

More Americans than ever have a favorable opinion of Ford, the one Big Three automaker that didn’t take federal bailout money.

A new Rasmussen Reports national telephone survey finds that 78% of American Adults have at least a somewhat favorable impression of Ford. That’s up slightly from 76% in February, the previous high, but consistent with findings since the 2008-2009 auto bailouts.  Thirteen percent (13%) have an unfavorable opinion of Ford.  The new findings include 44% with a Very Favorable impression of the Detroit-based manufacturer and just five percent (5%) with a Very Unfavorable one.  (To see survey question wording, click here.)

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The survey of 1,000 Adults was conducted on October 4-5, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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