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What America Drinks - Sneak Preview

What America Drinks

38% Drink Alcohol At Least Once a Week

40% of Americans Prefer to Drink Wine, 34% Beer

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National Survey of 628 American Adults Who Drink Alcoholic Beverages
Conducted November 10-11, 2013 by Rasmussen Reports
Answered by 1,000 American Adults Total Gender Age <40> Race Party Married Children at Home Income Investor Employment Do Americans drink more/less alcohol than other countries? How often do you drink alcoholic beverages? How often do you drink alcoholic beverages? You are more likely to drink because: When you drink alcohol, you are more likely to drink: Where are you more likely to drink alcohol? When it comes to beer, you are more likely to drink: When it comes to beer, you are more likely to drink: When it comes to wine, you are more likely to drink: If you drink hard liquor, you are more likely to drink:
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Yes No Gov't Entrepreneur Prvt. Co. Retired Other More Less About the same Not sure Daily or nearly every day Several times a week Once a week Several times a month Occasionally Rarely or never Not sure Daily or nearly every day Several times a week Once a week Several times a month Occasionally Rarely or never Not sure You enjoy it For social reasons Not sure Beer Wine Hard liquor Something else Not sure Bar or restaurant At home Not sure Domestic beer Imported beer Not sure Light beer Regular beer Not sure Red wine White wine Not sure Scotch Bourbon Vodka Gin Rum Tequila Something else Not sure
How often do you drink alcoholic beverages? Daily or nearly every day 9% 11% 6% 6% 8% 15% 6% 12% 9% 5% 10% 6% 6% 12% 10% 5% 10% 7% 8% 9% 4% 10% 7% 17% 9% 9% 11% 6% 8% 8% 6% 13% 5% 9% 11% 8% 7% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 25% 3% 18% 15% 11% 15% 0% 30% 3% 22% 27% 13% 13% 16% 10% 16% 19% 14% 13% 16% 13% 31% 9% 6% 5% 5% 9% 24%
Several times a week 13% 15% 11% 22% 9% 5% 27% 12% 12% 11% 14% 10% 12% 10% 16% 12% 12% 14% 12% 14% 10% 14% 17% 16% 17% 1% 16% 10% 12% 13% 16% 7% 18% 18% 10% 14% 8% 0% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 27% 14% 26% 23% 24% 10% 0% 21% 24% 18% 21% 23% 23% 12% 26% 19% 9% 23% 21% 12% 15% 23% 16% 44% 28% 25% 13% 10%
Once a week 16% 17% 14% 19% 15% 10% 13% 18% 9% 15% 14% 12% 22% 9% 19% 17% 17% 14% 17% 15% 12% 20% 21% 13% 1% 5% 17% 14% 14% 23% 21% 10% 4% 14% 24% 16% 8% 0% 0% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 20% 29% 21% 24% 21% 35% 53% 2% 25% 24% 29% 24% 32% 14% 29% 24% 15% 23% 24% 32% 30% 23% 30% 22% 22% 20% 41% 8%
Several times a month 8% 7% 8% 13% 4% 6% 12% 6% 17% 7% 10% 1% 6% 7% 6% 10% 9% 6% 7% 8% 4% 7% 7% 18% 8% 3% 10% 5% 2% 7% 12% 7% 4% 10% 5% 9% 7% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 11% 14% 9% 14% 12% 12% 13% 5% 15% 10% 10% 14% 9% 14% 12% 12% 15% 13% 11% 12% 16% 7% 17% 12% 10% 17% 11% 8%
Occasionally 18% 14% 22% 10% 23% 20% 0% 16% 22% 22% 15% 36% 17% 15% 23% 15% 17% 20% 20% 17% 19% 14% 16% 13% 21% 33% 17% 19% 23% 12% 19% 18% 19% 8% 18% 22% 22% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 17% 40% 26% 24% 32% 27% 34% 42% 34% 26% 14% 26% 23% 44% 24% 29% 43% 27% 31% 28% 25% 17% 29% 16% 35% 33% 27% 50%
Rarely or never 36% 35% 38% 28% 41% 41% 37% 34% 32% 39% 36% 35% 37% 44% 26% 40% 36% 37% 36% 36% 47% 34% 31% 23% 45% 48% 29% 44% 41% 35% 25% 42% 49% 39% 32% 31% 47% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Not sure 1% 2% 1% 1% 1% 2% 6% 1% 0% 1% 1% 0% 1% 3% 0% 1% 0% 2% 0% 1% 4% 1% 0% 0% 0% 1% 0% 2% 0% 1% 0% 3% 1% 2% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Survey Demographics
  Total
Adults
Gender Men 49%
Women 51%
  Total
Adults
Age 18-39 36%
40-64 45%
65+ 19%
  Total
Adults
Race White 64%
Black 11%
Other 24%
  Total
Adults
Party Republican 27%
Democrat 36%
Other 38%