-
Whites are more likely to say they enjoy drinking, while blacks and other minorities are more likely to say they drink to be sociable.
-
Most Americans ages 18-39 (56%) are more likely to drink at a bar or restaurant. Older Americans are more likely to have a drink at home.
-
Seventy-four percent (74%) of those who work for a private company drink regularly, compared to 64% of entrepreneurs, 59% of government employees and 55% of retired people.
-
Forty percent (40%) of Americans prefer wine to beer or hard liquor. Sixty percent (60%) of wine drinkers prefer red wine over white.
-
Fifty-three percent (53%) are more likely to drink a domestic beer than an imported one. Forty-six percent (46%) prefer light beer to regular. Men are more likely than women by 15 points to drink a regular beer rather than a light one.
-
Democrats are 21% more likely than Republicans and 15% more likely than unaffiliated voters to identify themselves as regular drinkers.
-
For a sneak peek of the full details that are available to Platinum Members, click here. Or sign-up for Platinum Service today!
Friday, November 15, 2013
What America Drinks
Two-out-of-three Americans consider themselves regular alcohol drinkers. They're almost evenly divided between those who drink for social reasons and those who drink because they enjoy it.
But there's a few surprises in what America thinks about drinking:
For a sneak peek of the full details that are available to Platinum Members, click here. Or sign-up for Platinum Service today!
