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Black Friday/White Christmas - Sneak Preview

Black Friday/White Christmas

9% Have Already Finished Their Holiday Shopping

44% Are Less Likely to Shop at Stores Open on Thanksgiving

 

 
National Survey of 1,000 Adults
Conducted November 18-19, 2013 by Rasmussen Reports
  Total Gender Age <40> Race Party Married Children at Home Income Investor Employment Started holiday gift shopping? Finished holiday gift shopping? When it comes to holiday shopping, you: How likely are you go shopping on Black Friday? More/less likely to shop at stores that are opening on Thanksgiving for sales? This holiday season, will you spend more/less on gifts than last year? How much of your gift shopping will be done online? When it comes to gifts, you will spend more money on: Do you make arrangements with friends/family NOT to exchange gifts?
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Yes No Gov't Entrepreneur Prvt. Co. Retired Other Yes No Not sure Yes No Not sure Generally finish early Tend to wait until the last minute Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure More likely Less likely It will have no impact on shopping plans Not sure More Less About the same amount Not sure All of it Most of it About half Some None Not sure Specific gifts Gift cards Not sure Yes No Not sure
Started holiday gift shopping? Yes 37% 29% 43% 41% 37% 28% 30% 29% 53% 41% 39% 41% 27% 39% 37% 34% 39% 32% 34% 38% 32% 35% 47% 31% 50% 19% 39% 33% 38% 35% 41% 29% 41% 100% 0% 0% 68% 34% 11% 52% 19% 28% 57% 33% 31% 37% 31% 48% 41% 32% 24% 62% 29% 43% 9% 61% 55% 47% 33% 24% 22% 46% 26% 16% 38% 37% 24%
No 61% 68% 54% 57% 62% 66% 70% 68% 44% 56% 59% 54% 69% 60% 60% 63% 58% 66% 63% 59% 65% 63% 52% 66% 50% 71% 59% 63% 62% 64% 58% 66% 54% 0% 100% 0% 29% 65% 27% 47% 80% 57% 42% 62% 67% 63% 41% 48% 56% 67% 71% 36% 69% 54% 79% 29% 45% 51% 66% 74% 57% 53% 71% 76% 60% 61% 61%
Not sure 3% 3% 3% 2% 2% 6% 0% 3% 3% 2% 2% 5% 4% 1% 3% 3% 3% 2% 2% 3% 4% 3% 0% 2% 0% 10% 2% 4% 0% 1% 1% 6% 4% 0% 0% 100% 3% 1% 62% 2% 1% 15% 0% 5% 3% 0% 27% 4% 4% 1% 4% 3% 1% 3% 12% 10% 0% 3% 1% 2% 21% 1% 3% 8% 1% 1% 15%
Survey Demographics
  Total
Adults
Gender Men 49%
Women 51%
  Total
Adults
Age 18-39 35%
40-64 46%
65+ 19%
  Total
Adults
Race White 64%
Black 12%
Other 25%
  Total
Adults
Party Republican 27%
Democrat 35%
Other 38%