Matt Drudge Little Known to American Voters
The Drudge Report attracts one of the largest audiences of any media outlet in the world and has become a fixture in the pop culture of politics and news. Web publishers know that a link from the Drudge Report will drive more traffic than just about any other single source referral. Despite this, the man behind the report, Matt Drudge, is largely unknown to the general public. A plurality--45%--don’t know enough about him to have an opinion. Twenty percent (20%) express a favorable opinion of him while 36% take the opposite view. However, even those opinions are fairly soft.
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