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POLITICS

55% See More Negative Political Ads On TV This Year

Most Americans are paying at least some attention to political advertising on TV this year and think it’s more negative than in previous years. But most also are less likely to vote for a candidate who runs a negative ad.

A new Rasmussen Reports national telephone survey finds that 55% of American Adults who watch television at least occasionally say they pay attention at least somewhat closely to political advertising. This includes 26% who follow the ads Very Closely. Forty-four percent (44%) aren’t following the televised ads, with 13% who don’t watch them at all. (To see survey question wording, click here.)

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The survey of 1,000 Adults was conducted on September 26-27, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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