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56% of Women See Presidential Candidates’ Wives As Important to Their Vote

Tuesday, May 01, 2012

Voters are narrowly divided over how important a presidential candidate’s wife is when it comes to how they will vote this November . However, women voters think it's more important than men. A new Rasmussen Reports national telephone survey finds that 47% of Likely U.S. Voters say their perception of the candidate’s wife is at least somewhat important in terms of how they will vote for president this year. Fifty percent (50%) regard their view of the candidate’s wife as unimportant. These findings includes 17% who think it’s Very Important and another 17% who rate it Not At All Important. (To see survey question wording, click here.)

The survey of 1,000 Likely Voters was conducted on April 28-29, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

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