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Shopping Season Officially Underway

52% Report Starting Their Holiday Shopping

Wednesday, November 29, 2006

Fifty-two percent (52%) of Americans have started their holiday shopping, according to the latest Rasmussen Reports holiday shopping survey. One-out-of-eight Americans (12%) did their first shopping of the season during the week of Thanksgiving.

In our pre-Thanksgiving survey, just 40% had started their shopping.

A related survey found that most Americans hope to hear “Merry Christmas” in the stores this year rather than “Happy Holidays.”


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