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32% Will Give to Charity in a Friend’s Name As A Gift This Year

Thursday, December 12, 2013

More Americans are opting for donations in a friend’s name in lieu of traditional gifts this holiday season. 

A new Rasmussen Reports national telephone survey finds that 76% of American Adults are at least somewhat likely to make a charitable donation of some kind this year, including 57% who are Very Likely. This is the highest level of charitable giving measured in surveys since 2009. Just 20% are unlikely to make a donation of some kind, with seven percent (7%) who are Not At All Likely to donate to charity this year. (To see survey question wording, click here.)

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The survey of 1,000 Adults was conducted on December 9-10, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology

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