Thursday, April 21, 2016
Last week, movie theater chain AMC announced plans to allow text messaging in certain theaters during movie screenings, then quickly reversed its decision after a swift backlash. But even the mention of the idea was enough to get people talking, and their reaction was decisive: no texting during the movie.
A new Rasmussen Reports national telephone survey finds that most American Adults (59%) are less likely to go to a theater where people can text during the movie. Just six percent (6%) are more likely to go to a movie theater where texting is allowed, while 32% say it has no impact on their viewing decisions. (To see survey question wording, click here.)
The survey of 1,000 Adults was conducted on April 17-18, 2016 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
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