Sunday, January 20, 2013
Most movie goers prefer to watch a movie in the comfort of their own home, and when a new film comes out, they wait to hear about it from friends and family before seeing it.
A new Rasmussen Reports national telephone survey finds that 64% of movie goers are more likely to watch movies at home than in the theater. One-in-three (30%) are more likely to go to the theater. (To see survey question wording, click here.)
The national survey of 500 Movie Goers was conducted on January 15, 2013 by Rasmussen Reports. The margin of sampling error is +/- 4.5 percentage points with a 95% level of confidence. Fieldwork for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC . See methodology.Rasmussen subscribers can log in to read the rest of this article.
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