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27% Believe CBS Memos Authentic; 38% Disagree
Wednesday, September 15, 2004
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Twenty-seven percent (27%) of voters believe that the CBS Memos concerning President Bush's National Guard service are authentic. However a Rasmussen Reports survey also found that 38% believe the memos are forgeries. Among voters who are following the story very closely, 56% believe the memos are forgeries and 27% believe they are authentic. Overall, 38% of voters say they are following the story "very" closely and 34% say they are following it "somewhat" closely. Only 16% of voters think questions about President Bush's National Guard service are "very" important. That view is held by 27% of Democrats, 13% of unaffiliated voters, and 6% of Republicans. Forty-two percent (42%) of voters have a favorable opinion of Dan Rather, the anchor who reported the story and continues to defend the memos. Thirty-three percent (33%) have an unfavorable opinion of him. Thirty-eight percent (38%) of voters believe Rather presents the news in an unbiased manner. An identical 38% say that Rather is using his broadcasts to try and help elect John Kerry. All of the data has a strong partisan edge to it. Among Kerry voters, 46% believe the memos are authentic while 16% say they are forgeries. As for Bush voters, 61% say they are forgeries while 10% say they are authentic. This data suggests changing perceptions of the traditional media outlets. An earlier Rasmussen Reports survey found that viewers now select their news sources along partisan lines. A 2003 survey by Rasmussen Reports showed that traditional media outlets no longer have the presumption of reliability. In that survey, conducted following the Jayson Blair scandal, only 46% considered the New York Times to be a reliable news source. Selected demographics and other information are available for Premium Members. Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information. The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere. Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.
Survey of 1,000 Likely Voters
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