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Rasmussen Consumer Index

Effective March 2, Rasmussen Reports daily economic polling is no longer published on our website. For those interested in continuing to receive this data please call 732.776.9777x205 or send e-mail to beth@rasmussenreports.com.

The Rasmussen Consumer Index, which measures consumer confidence on a daily basis, rose a point on Sunday to 107.1. Consumer confidence is even with a week ago, down five points from a month ago and up three points from three months ago.

The Rasmussen Investor Index dropped two points on Sunday to 124.4. Investor confidence is down two points from a week ago, but up two points from a month ago and up four points from three months ago.

Detailed supplemental information, including a daily history and month-by-month trend data, is available for Platinum Members. 

(Want a free daily e-mail update ? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 1,200 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Platinum Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Platinum Members.

 

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29% Say U.S. Heading in Right Direction

Twenty-nine percent (29%) of Likely U.S. Voters think the country is heading in the right direction, according to a new Rasmussen Reports national telephone survey for the week ending March 26. 

This finding is up two points from the previous week which marked the lowest level of confidence this year.  The number of voters who think the country is heading in the right direction has been 30% or higher most weeks since mid-December after generally being in the mid- to high 20s since mid-June 2013.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook

The national telephone survey of 2,500 Likely Voters was conducted by Rasmussen Reports from March 22-26, 2015. The margin of sampling error for the survey is +/- 2 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Which Party Do Voters Trust More? Depends on the Issue

Voters continue to see Republicans as the party to trust when it comes to economic growth, fiscal restraint and national security. Democrats remain their first choice, however, on issues like health care, education and the environment. 

New national telephone surveying finds that Likely U.S. Voters trust the GOP more on eight of 15 major issues regularly tracked by Rasmussen Reports - the economy, national security, Afghanistan, taxes, job creation, government spending, small business and gun control. Democrats hold the trust advantage on seven issues - energy, immigration, government ethics and corruption, health care, Social Security, education and the environment. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook  

Three national surveys of 1,000 Likely Voters each were conducted on December 7-8, 11-12 & 15-16, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Number of Republicans in America Reaches Record High

After falling for two straight months, the number of Americans who consider themselves Republicans jumped nearly three points in August.

During August, 37.6% of Americans considered themselves Republicans. That’s up from 34.9% in July  and 35.4% in June. It’s also the largest number of Republicans ever recorded by Rasmussen Report since monthly tracking began in November 2002. The previous peak for the GOP was 37.3% in September 2004. See History of Party Trends.

BUSINESS & ECONOMY

Americans More Optimistic About Their Financial Security In August

Americans are feeling better about their finances this month than one year ago when their confidence hit an all-time low, according to the COUNTRY Financial Security Index®. The Index inched up 0.8 points to 65.9 in August after slipping 1.1 points in June. This comes exactly one year after the Index reached its lowest reading ever at 62.4. This uptick in confidence also marks the first August increase since 2008 and the highest August Index reading since that year.

Most Small Business Owners Still Looking for Recovery Signs

45% of Owners Whose Profitability Suffered in Downturn Don't Expect Sustained Recovery for Another Year; Two-Thirds of All Owners Likely to Tap Personal Assets

POLITICS

Daily Presidential Tracking Poll

The Rasmussen Reports daily Presidential Tracking Poll for Wednesday shows that 48% of Likely U.S. Voters approve of President Obama's job performance. Fifty percent (50%) disapprove (see trends).

The latest figures include 24% who Strongly Approve of the way Obama is performing as president and 38% who Strongly Disapprove. This gives him a Presidential Approval Index rating of -14.

Regular updates are posted Monday through Friday at 9:30 a.m. Eastern (sign up for free daily e-mail update).

Generic Congressional Ballot: Republicans 39%, Democrats 38%

Republicans lead Democrats by just one point on the latest Generic Congressional Ballot.

A new Rasmussen Reports national telephone survey for the week ending March 26 finds that 39% of Likely U.S. Voters would vote for the Republican candidate in their district's congressional race if the election were held today, while 38% would choose the Democrat instead. Twenty-four percent (24%) continue to prefer a third-party candidate or are undecided.

The week before, the two parties were tied. The gap between the parties has generally been two points or less most weeks for more than a year now.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook

The national telephone survey of 2,500 Likely Voters was conducted by Rasmussen Reports from March 22-26, 2015. The margin of sampling error for the survey is +/- 2 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Demographic details and trends for this survey are available for Platinum Members only.

Presidential Approval Index: Bush -30

In the final full month of his Presidency, just 13% of American adults said they Strongly Approved of the way that George W. Bush performed his job as president. Forty-three percent (43%) Strongly Disapproved.

LIFESTYLE

53% Say Internet Has Been Good for Journalism

Newspaper circulation has been eroding, television audiences shrinking, and reporters sent looking for work. But, while mainstream journalists and their companies struggle with the realities of an online world, consumers of journalism are pleased with the results.

36% Consider Columbus Day Nation's Least Important Holiday

October 11th is Columbus Day—the holiday honoring the anniversary of the October 12, 1492 arrival of Christopher Columbus to the Americas. A recent Rasmussen Reports survey found that only 11% declare Columbus Day as one of the nation’s most important holidays.

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