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Rasmussen Consumer Index

The Rasmussen Consumer Index, which measures consumer confidence on a daily basis, rose four points on Sunday to 121.5, the highest confidence rating since 2007. Consumer confidence is up seven points from a week ago, 14 points from a month ago and 23 points from three months ago.

The Rasmussen Investor Index also rose on Sunday, climbing five points to a rating of 135.2. Investor confidence is up 10 points from a week ago, nine points from a month ago and 11 points from three months ago. This is also the highest level of investor confidence in eight years.

Detailed supplemental information, including a daily history and month-by-month trend data, is available for Platinum Members. 

(Want a free daily e-mail update ? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 1,200 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Platinum Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Platinum Members.

 

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30% Say U.S. Heading in Right Direction

Thirty percent (30%) of Likely U.S. Voters think the country is heading in the right direction, according to a new Rasmussen Reports national telephone survey for the week ending January 18. 

This finding is unchanged from the week before. The number of voters who think the country is heading in the right direction was below 30% most weeks last year.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.
       
 The national telephone survey of 2,800 Likely Voters was conducted by Rasmussen Reports from January 12-18, 2015. The margin of sampling error for the survey is +/- 2 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Which Party Do Voters Trust More? Depends on the Issue

Voters continue to see Republicans as the party to trust when it comes to economic growth, fiscal restraint and national security. Democrats remain their first choice, however, on issues like health care, education and the environment. 

New national telephone surveying finds that Likely U.S. Voters trust the GOP more on eight of 15 major issues regularly tracked by Rasmussen Reports - the economy, national security, Afghanistan, taxes, job creation, government spending, small business and gun control. Democrats hold the trust advantage on seven issues - energy, immigration, government ethics and corruption, health care, Social Security, education and the environment. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook  

Three national surveys of 1,000 Likely Voters each were conducted on December 7-8, 11-12 & 15-16, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Number of Republicans in America Reaches Record High

After falling for two straight months, the number of Americans who consider themselves Republicans jumped nearly three points in August.

During August, 37.6% of Americans considered themselves Republicans. That’s up from 34.9% in July  and 35.4% in June. It’s also the largest number of Republicans ever recorded by Rasmussen Report since monthly tracking began in November 2002. The previous peak for the GOP was 37.3% in September 2004. See History of Party Trends.

BUSINESS & ECONOMY

Americans More Optimistic About Their Financial Security In August

Americans are feeling better about their finances this month than one year ago when their confidence hit an all-time low, according to the COUNTRY Financial Security Index®. The Index inched up 0.8 points to 65.9 in August after slipping 1.1 points in June. This comes exactly one year after the Index reached its lowest reading ever at 62.4. This uptick in confidence also marks the first August increase since 2008 and the highest August Index reading since that year.

Most Small Business Owners Still Looking for Recovery Signs

45% of Owners Whose Profitability Suffered in Downturn Don't Expect Sustained Recovery for Another Year; Two-Thirds of All Owners Likely to Tap Personal Assets

POLITICS

Daily Presidential Tracking Poll

The Rasmussen Reports daily Presidential Tracking Poll for Sunday shows that 50% of Likely U.S. Voters approve of President Obama's job performance. Forty-eight percent (48%) disapprove (see trends).

The latest figures include 27% who Strongly Approve of the way Obama is performing as president and 37% who Strongly Disapprove. This gives him a Presidential Approval Index rating of -10.

Regular updates are posted daily at 9:30 a.m. Eastern (sign up for free daily e-mail update).

Generic Congressional Ballot: Democrats 39%, Republicans 38%

Democrats have a one-point lead over Republicans on the latest Generic Congressional Ballot.

A new Rasmussen Reports national telephone survey for the week ending January 18 finds that 39% of Likely U.S. Voters would vote for the Democratic candidate in their district's congressional race if the election were held today, while 38% would choose the Republican instead.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The national telephone survey of 2,800 Likely Voters was conducted by Rasmussen Reports from December 29-30, 2014 and January 2-4, 2015. The margin of sampling error for the survey is +/- 2 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Presidential Approval Index: Bush -30

In the final full month of his Presidency, just 13% of American adults said they Strongly Approved of the way that George W. Bush performed his job as president. Forty-three percent (43%) Strongly Disapproved.

LIFESTYLE

53% Say Internet Has Been Good for Journalism

Newspaper circulation has been eroding, television audiences shrinking, and reporters sent looking for work. But, while mainstream journalists and their companies struggle with the realities of an online world, consumers of journalism are pleased with the results.

36% Consider Columbus Day Nation's Least Important Holiday

October 11th is Columbus Day—the holiday honoring the anniversary of the October 12, 1492 arrival of Christopher Columbus to the Americas. A recent Rasmussen Reports survey found that only 11% declare Columbus Day as one of the nation’s most important holidays.

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