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Rasmussen Consumer Index

The Rasmussen Consumer Index, which measures consumer confidence on a daily basis, held steady at 103.3 on Thursday. Consumer confidence is even with a week ago, up four points from a month ago and is one point below the index three months ago.

The Rasmussen Investor Index also held steady at 118.6 on Friday. Investor confidence is up five points from a week ago and three points from a month ago, but is down three points from three months ago.

Detailed supplemental information, including a daily history and month-by-month trend data, is available for Platinum Members. 

(Want a  free daily e-mail update ? If it's in the news, it's in our polls).  Rasmussen Reports updates are also available on Twitter or Facebook.

 

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26% Say U.S. Heading in Right Direction

Twenty-six percent (26%) of Likely U.S. Voters think the country is heading in the right direction, according to a new Rasmussen Reports national telephone survey for the week ending October 26.
  
The number who say the country is heading in the right direction is unchanged from a week ago. This finding has now been in the 23% to 27% range nearly every week since early June and has been below 30% most weeks for the past year. 

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.
 
The national telephone survey of 3,500 Likely Voters was conducted by Rasmussen Reports on October 20-26, 2014. The margin of sampling error for the survey is +/- 2 percentage points with a 95% level of confidence. Fieldwork for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Voters Trust Republicans More Than Democrats on Nine Out of 15 Major Issues

Voters continue to put more trust in Republicans than Democrats to handle important policy issues regularly tracked by Rasmussen Reports like the economy and job creation, though they trust Democrats more on other top issues like health care and Social Security. 

The economy remains the number one issue in terms of importance for the next election,  and the GOP still holds a 44% to 41% lead in voter trust on that issue. Since June 2009, the GOP has led in voter trust on the economy in all but one survey.  (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook 

Three national surveys of 1,000 Likely Voters each were conducted on September 7-8, 11-12 & 15-16, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Number of Republicans in America Reaches Record High

After falling for two straight months, the number of Americans who consider themselves Republicans jumped nearly three points in August.

During August, 37.6% of Americans considered themselves Republicans. That’s up from 34.9% in July  and 35.4% in June. It’s also the largest number of Republicans ever recorded by Rasmussen Report since monthly tracking began in November 2002. The previous peak for the GOP was 37.3% in September 2004. See History of Party Trends.

BUSINESS & ECONOMY

Americans More Optimistic About Their Financial Security In August

Americans are feeling better about their finances this month than one year ago when their confidence hit an all-time low, according to the COUNTRY Financial Security Index®. The Index inched up 0.8 points to 65.9 in August after slipping 1.1 points in June. This comes exactly one year after the Index reached its lowest reading ever at 62.4. This uptick in confidence also marks the first August increase since 2008 and the highest August Index reading since that year.

Most Small Business Owners Still Looking for Recovery Signs

45% of Owners Whose Profitability Suffered in Downturn Don't Expect Sustained Recovery for Another Year; Two-Thirds of All Owners Likely to Tap Personal Assets

POLITICS

Daily Presidential Tracking Poll

The Rasmussen Reports daily Presidential Tracking Poll for Thursday shows that 46% of Likely U.S. Voters approve of President Obama's job performance. Fifty-three percent (53%) disapprove (see trends).

The latest figures include 23% who Strongly Approve of the way Obama is performing as president and 43% who Strongly Disapprove. This gives him a Presidential Approval Index rating of -20.

Generic Congressional Ballot: Republicans 43%, Democrats 41%

With one week to go until midterm elections, Republicans have taken the lead on the Generic Congressional Ballot.
 
A new Rasmussen Reports national telephone survey for the week ending October 26 finds that 43% of Likely U.S. Voters would vote for the Republican in their district's congressional race if the election were held today, while 41% would choose the Democrat.

 (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook .
 
The national telephone survey of 3,500 Likely Voters was conducted by Rasmussen Reports from October 20-26, 2014. The margin of sampling error for the survey is +/- 2 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Presidential Approval Index: Bush -30

In the final full month of his Presidency, just 13% of American adults said they Strongly Approved of the way that George W. Bush performed his job as president. Forty-three percent (43%) Strongly Disapproved.

LIFESTYLE

53% Say Internet Has Been Good for Journalism

Newspaper circulation has been eroding, television audiences shrinking, and reporters sent looking for work. But, while mainstream journalists and their companies struggle with the realities of an online world, consumers of journalism are pleased with the results.

36% Consider Columbus Day Nation's Least Important Holiday

October 11th is Columbus Day—the holiday honoring the anniversary of the October 12, 1492 arrival of Christopher Columbus to the Americas. A recent Rasmussen Reports survey found that only 11% declare Columbus Day as one of the nation’s most important holidays.

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