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51% View Facebook Unfavorably; 48% Question IPO Process

Tuesday, June 05, 2012

The uproar over Facebook’s first public stock offering has soured perceptions of the social networking service, perhaps in part because of suspicions about the fairness of the stock selling process itself.

A new Rasmussen Reports national telephone survey finds that 45% of American Adults share at least a somewhat favorable view of Facebook, while 51% regard it at least somewhat unfavorably. The latter figure is up seven points from 44% in March. The new findings include just eight percent (8%) with a Very Favorable opinion of the social media service and 17% with a Very Unfavorable one. (To see survey question wording, click here.)

The survey of 1,000 Adults was conducted on May 31-June 1, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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