National Survey of 1,000 Adults
Conducted July 28-29, 2012
By Rasmussen Reports
1* In a typical week how often do you watch television?
2* How closely do you pay attention to political advertisements running on television?
3* Does most political advertising on TV promote the candidate who is paying for it or does it attack the opposing candidate?
4* Is there more negative political advertising this election year than in previous years, less negative political advertising, or is the level of negative advertising about the same?
5* Is it possible for a candidate to win an election without criticizing his opponent?
6* Is it a negative ad when one candidate accurately describes the position of another candidate?
7* Do negative campaign advertisements make you more or less likely to vote for the candidate who produced the ad?
8* Should political advertising on television be banned?
9* Does the media report more on negative campaigning or on the issues raised by the candidates?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence