44% of TV Viewers Say There Are More Negative Campaign Ads This Year
Tuesday, July 31, 2012
Candidates are receiving unprecedented amounts of campaign financing as a result of the Supreme Court’s Citizens United ruling back in March 2010, so perhaps it’s no surprise that television viewers are noticing more political attack ads than ever this election.
A new Rasmussen Reports national telephone survey finds that 44% of TV Viewers say there is more negative political advertising this election year than in previous years. Only eight percent (8%) feel there are fewer negative ads, while 41% think the number is about the same as in past election years. (To see survey question wording, click here.)
The survey of 1,000 Adults was conducted on July 28-29, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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