Thursday, August 06, 2009
Asbury Park, New Jersey-Rasmussen Reports, LLC today announced a major growth capital investment from New York City-based Noson Lawen Partners to expand and enhance its daily collection and analysis of public opinion data in the United States.
Rasmussen Reports is an information company providing reliable, relevant and newsworthy reporting on public opinion. The firm releases daily measures of consumer and investor confidence, a daily Presidential Approval Index and daily polls that track current events and lifestyle trends. All are covered with independence and a commitment to reliably capturing the public mood in a timely fashion. If it’s in the news, it’s in our polls.
RasmussenReports.com is the most visited public opinion website in the country, and company representatives provide daily commentary and analysis across a wide range of media outlets including newspapers, radio, Internet and television. No other public opinion firm operates like this, making Rasmussen Reports the “first source” for public information for many U.S. policymakers and decision leaders.
“This investment will enable Rasmussen Reports to expand and enhance all aspects of our business,” said Scott Rasmussen, founder and president of Rasmussen Reports. “That includes expanding our Premium Membership service and subscription base, developing new index products and sponsorship opportunities, and exploring new research techniques. We look forward to working with Ted Carroll and Earl Macomber as our company enters a new phase of its growth."
Ted Carroll of Noson Lawen Partners said, “We admire the rock solid credibility and market-leading accuracy of the Rasmussen Reports product suite, and we are going to be actively engaged with Scott and his team as they expand it. My message to readers, viewers, advertisers and sponsors is keep an eye on us because if you get it from Rasmussen Reports you can believe it.”
Noson Lawen Partners is an institutional private equity firm focused on providing growth and buyout capital to smaller U.S. information and media companies. These are typically rapidly growing niche businesses with strong management teams operating successfully below what is now called the lower middle market. NLP is the third fund managed by partners who have worked together daily for over 20 years, having direct involvement as investment principals in over 70 information and media industry transactions. NLP’s limited partners include public and private pension funds, endowments and foundations.
Boxwood Partners, LLC served as advisor to Rasmussen Reports with respect to the transaction. Terms were not disclosed.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.