What Helps Voters Decide - Looks? Sex? Race? Issues?
Americans are model voters when you ask them what motivates their voting decisions.
Eighty-three percent (83%) of American Adults believe most of their fellow citizens are not informed voters, but most voters beg to differ in the latest Rasmussen Reports national telephone survey. (To see survey question wording, click here.)
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The survey of 1,000 Likely Voters was conducted on July 27-28, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.