Americans Say Candidates Don’t Need Negativity to Win
Americans believe candidates don’t need to resort to criticizing their opponents and producing negative campaign ads to win an election.
A new Rasmussen Reports national telephone survey finds that 56% of American Adults believe it is possible for a candidate to win an election without criticizing their opponent. This finding is up from 49% in 2012 but still down from 64% in 2010. Twenty-five percent (25%) disagree, down from 39% in 2012. Eighteen percent (18%) are not sure. (To see survey question wording, click here.)
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The survey of 1,000 American Adults was conducted on October 8-9, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.