Voters Reject ‘Great Reset’ Agenda - Demographic Details
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| National Survey of 1,016 U.S. Likely Voters | |||||||||||||||||||||||||||||||||||
| Conducted January 5, 2022 by Rasmussen Reports | |||||||||||||||||||||||||||||||||||
| Total | Gender | Age | Race | Party | Ideology | Which of the following best describes your marital status? | Education | Income | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Joe Biden? | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Donald Trump? | |||||||||||||||||||||||||
| LV's | Men | Women | 18-39 | 40-64 | 65+ | White | Black | Hispanic | Other | Republican | Democrat | Other | Conservative | Moderate | Liberal | Married with no children living at home | Married with children living at home | Not married with no children living at home | Not married with children living at home | Not college graduate | College graduate | <$100k | $100k+ | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | ||
| What should be the highest priority for businesses in the United States….earning a profit to benefit shareholders or owners, providing individual consumers with high quality products and services at the lowest prices, providing good benefits and pay to employees, trying to stop climate change or using business resources to pursue social justice causes? | Earning a profit to benefit shareholders or owners | 14% | 19% | 10% | 14% | 16% | 11% | 14% | 14% | 14% | 23% | 17% | 10% | 17% | 18% | 14% | 10% | 21% | 14% | 10% | 10% | 11% | 17% | 12% | 19% | 12% | 8% | 20% | 18% | 7% | 18% | 20% | 17% | 8% | 10% |
| Providing individual consumers with high quality products and services at the lowest prices | 45% | 47% | 44% | 39% | 45% | 57% | 46% | 45% | 40% | 51% | 53% | 36% | 48% | 55% | 44% | 33% | 50% | 47% | 39% | 45% | 43% | 48% | 45% | 46% | 34% | 41% | 41% | 58% | 22% | 57% | 54% | 42% | 34% | 28% | |
| Providing good benefits and pay to employees | 23% | 19% | 26% | 25% | 25% | 14% | 22% | 23% | 29% | 19% | 17% | 33% | 18% | 16% | 25% | 33% | 17% | 26% | 26% | 24% | 27% | 19% | 24% | 22% | 30% | 30% | 22% | 16% | 9% | 15% | 17% | 25% | 32% | 13% | |
| Trying to stop climate change | 9% | 7% | 10% | 9% | 8% | 9% | 10% | 6% | 8% | 2% | 5% | 13% | 7% | 4% | 10% | 15% | 6% | 8% | 15% | 4% | 9% | 8% | 9% | 8% | 15% | 12% | 10% | 2% | 28% | 2% | 4% | 5% | 16% | 23% | |
| Using business resources to pursue social justice causes | 1% | 1% | 2% | 2% | 0% | 2% | 1% | 1% | 1% | 0% | 1% | 2% | 1% | 1% | 0% | 3% | 1% | 1% | 2% | 2% | 1% | 2% | 1% | 1% | 2% | 1% | 1% | 1% | 2% | 2% | 0% | 0% | 2% | 0% | |
| Not sure | 8% | 6% | 9% | 11% | 5% | 7% | 7% | 10% | 7% | 4% | 7% | 7% | 9% | 7% | 7% | 6% | 5% | 4% | 9% | 14% | 10% | 6% | 8% | 3% | 8% | 8% | 7% | 6% | 32% | 6% | 5% | 11% | 8% | 26% | |
| Total | Gender | Age | Race | Party | Ideology | Which of the following best describes your marital status? | Education | Income | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Joe Biden? | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Donald Trump? | |||||||||||||||||||||||||
| LV's | Men | Women | 18-39 | 40-64 | 65+ | White | Black | Hispanic | Other | Republican | Democrat | Other | Conservative | Moderate | Liberal | Married with no children living at home | Married with children living at home | Not married with no children living at home | Not married with children living at home | Not college graduate | College graduate | <$100k | $100k+ | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | ||
| How influential should international institutions like the United Nations, World Economic Forum, and International Monetary Fund be in creating regulations governing United States businesses, very Influential, somewhat influential, not very influential, or not at all influential? | Very influential | 11% | 12% | 9% | 19% | 7% | 4% | 8% | 17% | 15% | 13% | 6% | 18% | 7% | 11% | 8% | 15% | 9% | 11% | 9% | 21% | 11% | 10% | 11% | 9% | 25% | 11% | 9% | 2% | 5% | 10% | 7% | 8% | 14% | 0% |
| Somewhat influential | 26% | 25% | 28% | 31% | 24% | 23% | 26% | 26% | 31% | 24% | 19% | 42% | 17% | 16% | 29% | 42% | 22% | 31% | 30% | 20% | 26% | 27% | 26% | 30% | 40% | 47% | 24% | 9% | 30% | 13% | 16% | 39% | 40% | 32% | |
| Not very influential | 20% | 19% | 21% | 25% | 16% | 20% | 21% | 22% | 16% | 12% | 16% | 18% | 26% | 18% | 22% | 22% | 18% | 17% | 25% | 26% | 22% | 18% | 21% | 17% | 19% | 23% | 36% | 15% | 20% | 12% | 21% | 33% | 22% | 27% | |
| Not at all influential | 33% | 37% | 29% | 10% | 43% | 47% | 35% | 14% | 32% | 45% | 50% | 11% | 38% | 47% | 30% | 13% | 46% | 32% | 21% | 23% | 27% | 37% | 30% | 35% | 10% | 7% | 18% | 65% | 4% | 59% | 44% | 13% | 12% | 0% | |
| Not sure | 10% | 8% | 13% | 15% | 9% | 7% | 10% | 21% | 7% | 7% | 10% | 11% | 11% | 8% | 11% | 8% | 5% | 10% | 15% | 10% | 14% | 8% | 11% | 8% | 7% | 13% | 13% | 9% | 42% | 6% | 12% | 7% | 12% | 40% | |
| Total | Gender | Age | Race | Party | Ideology | Which of the following best describes your marital status? | Education | Income | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Joe Biden? | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Donald Trump? | |||||||||||||||||||||||||
| LV's | Men | Women | 18-39 | 40-64 | 65+ | White | Black | Hispanic | Other | Republican | Democrat | Other | Conservative | Moderate | Liberal | Married with no children living at home | Married with children living at home | Not married with no children living at home | Not married with children living at home | Not college graduate | College graduate | <$100k | $100k+ | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | ||
| Are you familiar with the Great Reset movement a global economic strategy in response to the pandemic that seeks to change the priorities of capitalism? | Yes | 29% | 31% | 27% | 37% | 27% | 21% | 26% | 36% | 41% | 21% | 30% | 25% | 32% | 38% | 22% | 25% | 28% | 35% | 25% | 31% | 28% | 30% | 29% | 31% | 27% | 26% | 25% | 33% | 21% | 39% | 39% | 27% | 17% | 19% |
| No | 44% | 44% | 44% | 39% | 46% | 45% | 45% | 36% | 37% | 54% | 49% | 43% | 39% | 39% | 46% | 47% | 46% | 39% | 43% | 49% | 41% | 46% | 43% | 45% | 37% | 50% | 56% | 43% | 31% | 42% | 41% | 45% | 46% | 40% | |
| Not sure | 27% | 25% | 29% | 23% | 27% | 34% | 28% | 28% | 22% | 25% | 21% | 32% | 29% | 23% | 32% | 27% | 26% | 26% | 32% | 20% | 31% | 25% | 28% | 25% | 36% | 24% | 19% | 23% | 48% | 18% | 20% | 28% | 37% | 41% | |
| Total | Gender | Age | Race | Party | Ideology | Which of the following best describes your marital status? | Education | Income | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Joe Biden? | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Donald Trump? | |||||||||||||||||||||||||
| Asked of 292 people who answered "yes" to the previous question: | LV's | Men | Women | 18-39 | 40-64 | 65+ | White | Black | Hispanic | Other | Republican | Democrat | Other | Conservative | Moderate | Liberal | Married with no children living at home | Married with children living at home | Not married with no children living at home | Not married with children living at home | Not college graduate | College graduate | <$100k | $100k+ | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | Very favorable | Somewhat favorable | Somewhat unfavorable | Very unfavorable | Not sure | |
| Do you strongly favor, somewhat favor, somewhat oppose or strongly oppose the Great Reset Movement? | Strongly favor | 21% | 24% | 17% | 27% | 16% | 13% | 14% | 40% | 27% | 18% | 12% | 43% | 10% | 19% | 16% | 29% | 20% | 17% | 19% | 39% | 21% | 20% | 24% | 14% | 58% | 14% | 25% | 3% | 0% | 19% | 23% | 6% | 27% | 0% |
| Somewhat favor | 22% | 16% | 28% | 41% | 10% | 3% | 21% | 35% | 12% | 31% | 8% | 33% | 27% | 16% | 18% | 42% | 13% | 25% | 22% | 35% | 22% | 22% | 25% | 19% | 28% | 52% | 46% | 5% | 0% | 13% | 11% | 50% | 42% | 0% | |
| Somewhat oppose | 9% | 6% | 13% | 17% | 4% | 2% | 6% | 13% | 19% | 9% | 4% | 10% | 14% | 4% | 14% | 16% | 5% | 10% | 19% | 0% | 9% | 10% | 11% | 9% | 8% | 26% | 13% | 2% | 40% | 6% | 8% | 16% | 13% | 62% | |
| Strongly oppose | 43% | 48% | 38% | 11% | 65% | 73% | 54% | 13% | 35% | 42% | 72% | 10% | 45% | 58% | 46% | 5% | 57% | 44% | 32% | 26% | 42% | 44% | 35% | 58% | 1% | 2% | 15% | 86% | 10% | 59% | 57% | 26% | 5% | 0% | |
| Not sure | 5% | 6% | 4% | 3% | 5% | 8% | 6% | 0% | 7% | 0% | 4% | 5% | 5% | 2% | 6% | 7% | 5% | 3% | 8% | 0% | 6% | 4% | 5% | 0% | 5% | 6% | 0% | 3% | 50% | 3% | 1% | 1% | 13% | 38% | |
| Survey Demographics | |||||||||||||||||||||||||||||||||||
| Total | |||||||||||||||||||||||||||||||||||
| LV's | |||||||||||||||||||||||||||||||||||
| Gender | Men | 48% | |||||||||||||||||||||||||||||||||
| Women | 52% | ||||||||||||||||||||||||||||||||||
| Age | 18-39 | 33% | |||||||||||||||||||||||||||||||||
| 40-64 | 45% | ||||||||||||||||||||||||||||||||||
| 65+ | 21% | ||||||||||||||||||||||||||||||||||
| Race | White | 67% | |||||||||||||||||||||||||||||||||
| Black | 13% | ||||||||||||||||||||||||||||||||||
| Hispanic | 13% | ||||||||||||||||||||||||||||||||||
| Other | 7% | ||||||||||||||||||||||||||||||||||
| Party | Republican | 33% | |||||||||||||||||||||||||||||||||
| Democrat | 35% | ||||||||||||||||||||||||||||||||||
| Other | 32% | ||||||||||||||||||||||||||||||||||
